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VP of Audience Development

Company: Internet / Online / Data Processing Services / Adv
Location: New York
Posted on: March 13, 2018

Job Description:

VP OF AUDIENCE DEVELOPMENT (New York, NY) Company, the essential digital media brand for adventurous and discerning men, is seeking a VP of Audience Development to lead audience and traffic growth across web, social and email. This is a key strategy role that focuses on understanding opportunities for growth in audience and engagement across multiple native and distributed platforms. The person in this role will be responsible for helping shape our distribution and company product and strategy, and has the opportunity to become a leader on a successful digital team. This person must understand how audiences consume content across platforms, and help develop a strategy to identify and grow new potential audiences within our demographic across social and web. We are seeking a passionate and dynamic individual with a strong analytical background and a passion for driving results. The candidate must be a data driven acquirer of audience through organic and paid tactics. The position reports directly to the CEO, and involves taking on a variety traditional (syndication, partnerships, programming calendar optimizations, SEO, paid optimization) and non-traditional growth marketing tactics (custom tools, pioneering new social platforms) in the name of quickly scaling a lifestyle brand designed for busy, successful men. The love of quality content is a must. Responsibilities: Serve as an integral part of senior management, representing the marketing department Develop reporting and presentations for internal and external stakeholders, and own KPIs, metrics and models for growth Manage, mentor and develop the marketing team Scale web traffic via syndication partnerships, social, search and partner and content marketing initiatives Lead email subscriber acquisition programs (paid and organic) to drive the growth and engagement of Company email editions Develop growth strategy across all social platforms, with a focus on helping to create shareable content and grow engaged followers Work with Social Media Editor to identify trends and deliver real-time insights to the editorial staff Manage budget, placement and analysis of all paid channels for acquisition and audience development campaigns, including CPA, CPC, and CPM buying methods Work with VP of Product to oversee collection of audience data through selection and design of analytics tools, and optimize products to drive KPIs Lead analytical projects designed to understand the key behaviors that drive subscriber acquisition, engagement, and long-term retention Work closely with editorial, product and tech teams and provide actionable insights to optimize Company email editions and website for user engagement and growth Qualifications: 5+ years of experience in audience development at a publishing company Well-versed in the art and science of web and mobile audience development, email marketing, direct marketing, including campaign development and performance analyses Demonstrated track record of developing digital marketing programs that drive audience growth Strong understanding of how to interpret paid media performance, subscriber retention, lifetime value, content value and remarketing efforts Strong leadership skills and the proven ability to inspire and manage a team Proven ability as a self-starter who can develop and lead impactful projects Ability to stay organized, meet deadlines, balance priorities, and work well under pressure Excellent interpersonal skills, including extremely strong written and verbal communication skill Fluency in Google Analytics and similar web reporting tools Bachelor’s degree required

Keywords: Internet / Online / Data Processing Services / Adv, New York, VP of Audience Development, Executive, New York, New York

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