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VP of Media Engagement

Company: Apparel & Fashion Products, New York, NY
Location: New York
Posted on: March 13, 2018

Job Description:

Company is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Company's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. Position Summary: The Vice President, Media Engagement will report directly to the Chief Marketing officer and will oversee Company’s media partnerships with the objective of implementing digital as a force for creativity. Individual will lead strategy and development of comprehensive digital media plans and programs and directly manage the digital media agency relationship. Key Responsibilities: Lead strategy and development of comprehensive digital media plans and programs and oversee planning and buying activities Build a strong team capable of delivering digital media strategies Develop long term plans and program recommendations for brands, including overarching strategy Help generate creative and integrated ideas and opportunities as part of planning Set earned media strategy for all campaign activations. Actively participate in an integrated agency team as a media representative with a focus on campaign results Develop KPI measurement strategy for campaigns and deliver on them Work in collaboration with cross-functional teams, including social strategy, influencer, creative, and PR disciplines to develop paid media amplification and content distribution strategies Lead social media performance marketing and paid initiatives, working in conjunction with social and creative teams, with emphasis on Facebook, Twitter and YouTube, among other social channels Execute paid media tactics, such as paid social promotion, paid search engine marketing, and others. Build and develop relationships with media representatives and partners and negotiate best price and placement opportunities for clients Create and present media plans, strategic decks, and media POVs Participate in brand strategy meetings, creative brainstorms, new business and integrated media team development Support and educate Media team members in identifying opportunities for growth and performance enhancements Build a strong culture based on creative excellence and achievement of strategic objectives. Reinforce Agency’s vision and facilitate new ways of working with both Agency teams and internal clients. Work with regions/channels to ensure strong partnership and execution. Manage relationships and expectations for Agency, brand and region. Proactively solicit feedback from clients and team and implement solutions for continuous improvement. Effectively communicate and collaborate across various internal groups (creative, strategy, social, production, etc.) and any external vendors; properly and timely escalating any concerns and providing solutions. 'Requirements: Senior, seasoned professional with 10+ years’ experience in a best in class in house or independent, digital media Agency. Dedicated and creative leader with demonstrated success managing in a complex and matrix multi-channel business. Solid experience in E-commerce driven businesses, with a high level of proprietary digital and social media output. Experience leading large scale, integrated activations and campaigns. Comfortable working with managed service vendors or overseeing programs in-house. Understanding of analytics and media management tools (e.g. DCM, GTM, Domo, Google Analytics). Deep experience, strong passion and strategic understanding of paid strategies across social media platforms (e.g.- blogs, forums, consumer review sites, Twitter, Facebook, Google , LinkedIn, YouTube, Pinterest, Foursquare, etc.). Demonstrated success in business analysis, data mining, and attribution modeling. Experience with social, display, and search campaign planning, buying and measurement. Strong communication and interpersonal skills. Ability to negotiate and navigate complex situations at a most senior level, both internally and externally. Exceptional organizational and leadership skills are required. Influencing ability to promote creative solutions and new ideas. Strong verbal and written communication skills. Appreciation and/or understanding of Company sensibility. Creative, insightful and interested in fashion, art and innovation. Working knowledge of the latest media and advertising technologies. Understanding of customer experience methodology, marketing, advertising and e-commerce

Keywords: Apparel & Fashion Products, New York, NY, New York, VP of Media Engagement, Executive, New York, New York

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