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Director of Public Relations

Company: MetLife
Location: New York
Posted on: March 13, 2018

Job Description:

Role Value Proposition: MetLife is seeking a dynamic public relations professional to serve in a key role on its Global Communications team, spearheading PR for its high-profile U.S. employee benefits business, the largest provider of non-medical insurance benefits in the country. The ideal candidate is a big picture thinker and combination strategist and executioner who thrives on translating business objectives into PR strategies. He or she has deep experience in media relations, plans holistically and strategically, and maximizes all available channels, including social media platforms, influencers, sponsorships, events and more to drive engagement with diverse audiences, including U.S. employers (both public and private sector), brokers and employees/end consumers. This individual will serve as a partner and advisor to senior level executives and their teams, creating and executing comprehensive, public relations programs that advance business growth and enhance MetLife's reputation as an expert on the changing workplace, as well as an advocate for employees and their needs. Key responsibilities of the role include developing trusted relationships with executives across the organization, public relations strategy and planning, proactive media outreach, analyzing and promoting thought leadership, drafting and disseminating a wide array of content through numerous channels, collaborating with internal stakeholders, and executing integrated communications programs in partnership with advertising, marketing and business teams. This person must have a keen understanding of both internal and external communications, experience delivering both B2B and consumer brand communications results and the cultural sensitivity to work for a global organization. Key Responsibilities: Develop and execute external communications programs to support MetLife's U.S. employee benefits business. Identify and pitch media opportunities to mainstream and trade media. Write and produce multi-media content that engages audiences. Provide counsel to senior business executives. As a global company with operations in more than 40 countries, MetLife's communications are more important than ever. This is an opportunity to work with a global team large enough to have varied and engaging experiences, yet small enough to make an impact and be recognized. The role supports MetLife's primary U.S. business, Group Benefits, which serves 95 of the top FORTUNE 100 employers, thousands of small businesses across the country, as well as the federal government, state and local governments and public education institutions, and delivers financial protection products through the workplace to millions of Americans. YourMembership_RPM.Category: Marketing & Biz Dev, Keywords: Public Relations Specialist

Keywords: MetLife, New York, Director of Public Relations, Executive, New York, New York

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