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VP of Research Director

Company: Advertising & PR, New York, NY
Location: New York
Posted on: April 17, 2018

Job Description:

Position Summary We are looking for a VP, Research Director to join our team! The VP, Research Director is responsible for research strategy and research product across clients’ businesses. The role requires the ability to develop and apply new tools to existing clients and to participate on new business. The position demands the ability to understand the strategic communications needs of client advertisers, from classic consumer studies to media plan optimization and align these needs to the day to day issues of media planning, buying, and especially performance measurement. The VP will be working closely with the SVP to ensure multifaceted projects are executed in timely fashion while meeting high quality standards. Responsibilities will span multiple media research and consumer insights topics, including all things cross-media, digital, TV, Print and Radio, and emerging media. In addition to exhibiting creative thinking and problem-solving skills and the ability to work dexterously with large sets of data, the VP should embrace the opportunity to go beyond the numbers, pursuing the ‘why’ and ‘how.’ The successful candidate embraces change, is effective whether working independently or on a team project, and adeptly manages multiple projects at the same time. Finally, we are looking for someone who is genuinely excited about media and motivated to elevate our team to new heights. Essential Functions This person will work closely with the account team to help deliver outstanding communications solutions by showing tangible and practical ways to use, interpret and apply, primary and secondary research as well as UM’s proprietary toolset. Develop and maintain productive working relationships with client research teams and other client executives. Work closely with the advanced analytics team and digital management and reporting teams to drive holistic measurement plans and solutions for executing these measurement plans. Identify strategic knowledge gaps through communication with client and agency stakeholders. Design and manage quantitative and possibly qualitative research studies. Nature of research: purchase process, media research, advertising effectiveness, tracking studies, market structure and competitive analysis. Reports into the SVP, with tight alignment to the Chief Research Officer and client account EVP. Regularly present to senior clients on ad performance, consumer targeting, consumer survey results, and media analytical work. Provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques. Drive annual training and provide support for the planning and buying teams on UM tools, e.g. multi-media optimizers, communications and budget allocation tools. Contribute to UM research’s overall capabilities While not a requirement in this position, a good understanding of the role and characteristics of programmatic media buying, DMPs, and business data analytics would be a plus. Qualifications The ideal candidate would have 8+ years’ experience focused on consumer insights development and media measurement that would include: Good knowledge of media industry syndicated research (e.g. comScore, Nielsen TV or online, MRI, Simmons, Rentrak, etc.), Executing custom ad effectiveness studies such as tracking studies or brand lift studies (e.g. Research Now, Millward Brown, etc.), and Understanding how to calibrate and apply insights gained from ‘a’ and ’b’ directly into the media plan and channel strategy. The idea candidate probably has 1+ year’s media agency experience. Work Experience: Minimum of 8 years of related experience; media agency or digital research experience preferred Bachelor’s degree required. Skills: Expertise around brand, advertising and syndicated media research. Is able to synthesize these sources with client custom survey research Experience with marketing effectiveness and advertising effectiveness methodologies; exposure to consumer insights research also preferred Exceptional written and oral communication abilities as well as proactive and thoughtful management of workload. Strong analytic skills with at least some exposure to statistical modeling and analysis. Experience with Nielsen TV (esp. NTI), comScore and/or Nielsen Net Ratings, MRI/Simmons, TNS/Strategy. Refined client-facing skills with the ability to work well up and down the command chain within an agency organization

Keywords: Advertising & PR, New York, NY, New York, VP of Research Director, Executive, New York, New York

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