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SVP

Company: Advertising & PR, New York, NY
Location: New York
Posted on: May 17, 2018

Job Description:

The Senior Vice President will lead the account teams in identifying, prioritizing and scoping client opportunities. This position will be based in New York or Los Angeles. Responsibilities and Duties: Leads new business efforts and RFP presentations Works with brands to determine and identify goals, objectives and strategies Analyzes brand consumers, competitors, markets and trends through market research and other secondary resources Creates clear, concise and compelling content for client presentations, POVs and other strategic deliverables Provides strategic counsel to clients on the larger impact and day-to-day tactics of digital and social media Executes influencer campaigns including strategy creation, industry research, internal vetting, outreach, contract negotiations, asset development and project management Leverages talent relationships to benefit client programs Trains and manages junior staff Utilizes research and knowledge of celebrities/pop culture to recommend celebrity talent to support client’s marketing objectives (including and not limited to chefs, actors, musicians, directors, athletes, designers, social stars, etc.) Formulates marketing strategy to maximize the client’s use of the celebrity talent Manages the day-to-day relationship between the client and the celebrity talent Acts as primary point of contact for the talent agency; work with agency to implement marketing programs Develops, negotiates and manages letters of intent and long form agreements Required Qualifications: Bachelors Degree in a related field 7-10 years agency/or related experience Strong digital Influencer talent knowledge with extensive experience executing influencer marketing programs Demonstrated business development wins Successful account leadership experience Known history of negotiation success Demonstrated understanding of the marketing business; advertising and digital promotions, public relations and social media campaigns In-depth knowledge of the social media space including influencer knowledge, platform identification and usage and timely knowledge of trends Strong pop-culture knowledge across all industries (music, entertainment, chef, fashion, sports, etc.) Strong relationships with talent, managers, publicists, agents and talent themselves Internet and social media savvy Strong organization and time management skills to coordinate multiple tasks simultaneously Exceptional people skills, able to gain and maintain the trust and confidence of individuals within and outside Company Analytical thinker, able to problem solve multi variable tasks Excellent oral and written communication skills Able and willing to travel frequently

Keywords: Advertising & PR, New York, NY, New York, SVP, Executive, New York, New York

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