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Ad Age Sr. Digital Marketing Manager

Company: Crain Communications
Location: New York
Posted on: June 12, 2018

Job Description:

Ad Age is an seeking a results-oriented and audience-loving Sr. Digital Marketing Manager to facilitate audience engagement and database management.

The Sr. Digital Marketing Manager will drive audience engagement by developing and executing digital marketing plans for the full portfolio of Ad Age products, from events to podcasts to membership. You will work in collaborative team environment, touching all parts of the digital marketing experience including email, social, and SEO/SEM. You'll be asked to dive deep into the data to understand our audience, help identify our most efficient and effective touch points, and invent and simplify our approach to the audience experience.

The successful candidate will have a detailed and strategic eye for data to develop, launch, test, and report on our digital marketing initiatives. The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment is critical to success

Basic Qualifications

* Bachelor's Degree

* 4+ years of digital marketing experience, including email, display, push and/or SEM

* Experience with successful set-up, QA, and deployment of in-house and third-party promotional marketing campaigns using a web-based email service provider

* Experience compiling data and conducting analyses to provide insights on performance and consumer behavior through data, including A/B test results, campaign summaries and ad hoc analyses in the ESP reporting system

* Experience managing a subscriber database, including creating and updating lists and segmenting data for targeted marketing campaigns

* Excellent writing and copy editing skills

* Proficiency with Content Management Systems and ability to edit basic HTML and XML

* Experience in life-cycle management, such as rewards programs or CRM

Preferences

* Demonstrated interest in digital marketing and improving email performance through a data-driven approach

* Email marketing experience and hands-on ESP experience

* Basic proficiency with HTML to look at code, troubleshoot layout issues or make copy updates (ability to code HTML from scratch is a plus, but not required)

* Strong analytical skills for interpreting data into reports a plus

Brand Overview

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List& Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

http://adage.com/

https://twitter.com/adage

Click HERE to visit us in our New York office.

Company Overview

Crain Communications has been at the forefront of the publishing industry for more than a century. Combining information with innovation, Crain delivers the story you can't get anywhere else. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.

Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.

@CrainComm

#CrainCareers

#MyCrainView

#CrainCares

Follow Crain on Facebook, LinkedIn, Twitter, Instagram, Glassdoor

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.

Keywords: Crain Communications, New York, Ad Age Sr. Digital Marketing Manager, Executive, New York, New York

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