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Marketing Analytics Director

Company: Analytic Recruiting Inc.
Location: New York
Posted on: June 13, 2018

Job Description:

Marketing Analytics Director Marketing Analytics Director with hands on experience with marketing mix modeling, forecasting and econometric modeling sought by global advertising agency. The Marketing Analytics Director will manage projects that focus on measuring ROI of media, advertising and promotional activity. The Director will have strong advanced analytics proficiency with predictive modeling, advertising effectiveness, multivariate statistics, forecasting and market mix modeling using SAS, SPSS, R or other statistical packages. This is a management role with significant client leadership responsibilities. REQUIREMENTS Bachelors degree in Economics, Statistics or related discipline. Graduate degree is a plus. 6 years experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Modeling. Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement. Fluency in SAS, SPSS, R or any other advanced analytics software package. Deep understanding of advertising metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.). Experience with Business Intelligence and Data Mining Applications a must. KEYWORDS: market mix modeling; advanced analytics; marketing analytics; advertising; media; marketing science; data science; predictive modeling; statistics; econometrics Refer to Job #21955 - GetStatistics and send MS Word attached resume to Howard Fishman

Keywords: Analytic Recruiting Inc., New York, Marketing Analytics Director, Executive, New York, New York

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