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VP of Design

Company: Retail / Retail Stores, New York, NY
Location: New York
Posted on: June 14, 2018

Job Description:

Job Overview: The VP of Design leads the omnichannel creative for both digital and print marketing. This position will translate business priorities into compelling, differentiated, brand-enhancing concepts that drive sales, acquisition, retention and engagement. Range of projects include seasonal campaigns, the Registry website, mobile-enhanced web, app, video, digital advertising, product launches, direct mail, packaging, newspaper, magazines, outdoor advertising. The position will work closely with the OVP of Copy, Photography and Project planning, as well as store counterparts. Essential Functions: Inspires, mentors and leads a staff of approximately 40 individuals in the areas of design and photography. Manages a team of 5 – 6 direct reports. Directs conceptualization of campaigns, editorial stories, brand launches, store openings. Oversees both photography and design on print vehicles. In digital, oversees concept & design. Oversees technical enhancements to the website, MEW and app, directing brand expression, usability and accessibility while ensuring tools support business goals and customer experience Will help formulate and drive content strategy Directs external agencies and freelancers Introduces new talent (freelance or full-time) to complement existing creative organization Drives operational efficiencies to improve speed to market Presents and socializes concepts to cross-functional partners Collaborates with marketing team to drive acquisition, retention, conversion Attends creative reviews and fields change requests from buying organization, marketing counterparts, CMO and CEO Qualifications: Education/Experience: Minimum of Bachelor’s Degree in Design or Fine Arts, or related field of study 10+ years’ experience as a creative leader Both print and digital experience required Communication Skills: Excellent communication, organizational, and time management skills Strong collaborator who can foster productive working relationships with Merchandising, Marketing, Finance, Site Merchandising, Production, Technology, and Human Resources to achieve business objectives Reasoning Ability: Self-motivated with the ability to multi-task in an extremely fast and ever-changing environment Ability to work independently and as part of a team Other Skills: Proven leadership experience in inspiring and mentoring a large team. High taste level, with strong design/type sensibility and photo art direction skills Wide network of industry professionals to draw upon for freelance or collaborations Knowledge of Photoshop, InDesign, and Illustrator. Working knowledge of HTML and responsive web design Ability to challenge, innovate, and lead team to expand design in new directions and evolve the brand Ability to develop creative strategy based on business priorities, trends, data analytics

Keywords: Retail / Retail Stores, New York, NY, New York, VP of Design, Executive, New York, New York

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