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VP of Growth

Company: Health Care / Hospitals / Clinics, Managed Care, N
Location: New York
Posted on: July 12, 2018

Job Description:

This role will also have the opportunity to build his/her team from scratch. The world is your oyster. Who are you You are an analytical, hard-working growth pro who loves digital channels and has experience with offline media, too. You’ve built a team in the past and are comfortable in channels like: Paid Social, Organic/Paid Search, Affiliate, Display, Video, Promoted Content, Email, TV Ads, Print Mailers, and more. You’re an attribution junky, too, and you know how to scale winning channels and quickly kill off campaigns that aren’t showing traction. You should stop paying rent because you basically live in Google Analytics / MixPanel / Looker and other data tools. You also have a deep bench of vendors, consultants, and know folks in the growth/acquisition space who you can tap for references, quick tests, and campaigns. You are excited about “doing the things” right out of the gate and building a team over the long-term that can execute against your strategy. Responsibilities Own all paid and organic marketing channels, focusing on efficiency and MoM member growth Maintain consultant/agency relationships while also identifying priority areas where we should bring expertise in-house Lead the hiring process for growth/marketing team members Set direction for creative execution, along with the Marketing and Design team Produce weekly reporting against budgets, member growth, and blended CAC Work closely with product to build tests around conversion optimization Oversee the Company e-mail program and build automated drip / promotional campaigns meant to convert prospects into members Drive thinking around creative tests, placements, landing pages, and audiences to scale campaigns efficiently Identify new channels to test that have scale and align with performance and CAC metrics Interface closely with Finance to align on budgeting Requirements 5+ years of growth marketing experience Have hired 4+ people, personally, for your team Managed a team of at least 6+ people Expert in at least one paid marketing channel (Facebook, Google, Affiliate, Display) Strong analytical skills with attention to detail. Your Excel game is strong to quite strong. You care about men’s health and have a personal connection to the space You are kind to people, can get along well with others, and don’t mind bad jokes Bonus points Photoshop skills. Creative flair and enjoy puns Ping pong prowess

Keywords: Health Care / Hospitals / Clinics, Managed Care, N, New York, VP of Growth, Executive, New York, New York

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