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VP/SVP of Decision Sciences

Company: Advertising & PR, New York, NY
Location: New York
Posted on: July 13, 2018

Job Description:

Job Description

The Company Advanced Analytics and Insights (AAI) team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Company client brands.

RESPONSIBILITIES Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results Drive a culture of ‘always on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions Lead measurement framework development and define media KPIs linked to the business objectives Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables. Primary lead for account teams (agency and client) on campaign/brand measurement research development and implementation Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) and demonstrate delivery against business objectives Consult with client media teams to align with the strategy, implementation and measurement plans Qualifications Bachelor's degree or higher 10+ years of experience with progressive levels of responsibility in marketing, analytics, media, and management Demonstrated track record of thought leadership, innovation and/or change management Strong interpersonal and teamwork abilities Excellent written and verbal communication skills

Keywords: Advertising & PR, New York, NY, New York, VP/SVP of Decision Sciences, Executive, New York, New York

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