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SVP of Strategy

Company: Advertising & PR, New York, NY
Location: New York
Posted on: July 13, 2018

Job Description:

Company, the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Company operates in 20 markets, 29 offices and has a talent pool of over 1300 employees. We are one agency, many territories, no boundaries. Job Description Overview: Seeking a dynamic, charismatic individual to help drive new thinking, challenge the team and themselves to delivery truly innovative work for our clients. The SVP, Communications Planning will provide consistently superior media strategies, ideas and marketplace solutions tailored to fast-paced client. Responsibilities: Direct and nurture the development, presentation and maintenance of communication plans. Including insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates and point-of-views (POVs) on proposals. Drive Innovation and Thought Leadership agenda within the agency to drive modern marketing solutions for our clients. Provide leadership and direction to team working on account. Be Inspirational. Partner with Peformance & Analytics teams to drive ongoing effectiveness and optimization Drive Data led initiatives to increase marketing performance and ROI. Create a Culture of Collaboration - Partner with internal teams and IAT teams in creating breakthrough strategies and marketplace ideas Ensure that client receives full value from Blue449’s resources within the parameters of service/compensation agreement as well as access to new partners who can help drive innovation and ideas. Serve as primary day-to-day liaison between Company and client. Ensure a robust training program for all members of the team is in place so we can begin to evolve the staff and their capabilities Qualifications Be Curious, Bold, Collaborative, Creative and Approachable. Minimum 10+ years of media experience with extensive planning knowledge Superior client service experience with proven ability to provide strategic media plans Bachelors degree Experience across all media types (national, local, digital, direct, OOH) Interest and Passion for technology, culture and content. Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills Ability to translate data into viable business solutions to enhance strategies and meet deliverables Excellent leadership ability to drive team to deliver results

Keywords: Advertising & PR, New York, NY, New York, SVP of Strategy, Executive, New York, New York

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