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VP of Predictive Analytics

Company: Advertising & PR, New York, NY
Location: New York
Posted on: July 13, 2018

Job Description:

From understanding trends and consumer behaviors to evaluating media and influencer effectiveness across digital and offline media channels, the VP of Predictive Analytics will be responsible for informing an insight-driven approach to our communications by applying statistical methods to communications datasets. Working as a part of the broader Strategy & Analytics team, this role will bridge the gap between the rigor of replicable approaches data and insight to shape and support communications strategies and creative direction for some of the world’s leading CPG and healthcare clients. Help build the future of how COMPANY uses insights and analytics: Inform planning of campaigns and initiatives Identify opportunities to increase audience affinity and engagement Inform and validate big ideas Measure and generate reports on effectiveness and ROI across all campaign types Mitigate and manage crises and issues Responsibilities Support the GSVP, Data + Analytics and other team members to develop and implement new set of COMPANY standard analytics and measurement methodologies: staffing mix, processes, toolset and data hungry culture Day-to-day lead for key data-centric COMPANY offerings to ensure consistent approach, deliverables and marketing across client engagements Educate key members of brand, creative and digital teams on the relevance of data to their businesses and how to use third party tools to make data accessible to everyone in the agency, at the right level Consult on data technology stack for maximizing team capabilities and scale Develop and maintain scalable, repeatable and transparent processes for data mining and modeling techniques (e.g. CRISP-DM) with tested results of replicability and validity Identify necessary data technology to execute at scale Develop and maintain written documentation of methodologies Train junior staff to support methods Collaborate with GSVP, Data + Analytics on necessary capabilities marketing Lead execution of COMPANY’s data-centric offerings and services, including our approach to predictive unduplicated reach, influencer prioritization, word of mouth equity Contribute ideas, build proofs of concept and technical development for data-centric COMPANY product pipeline with the digital and innovation team Experience Requirements 5-8 years of analytics, data or research experience, 3-5 years of applying statistical techniques to marketing/communications use cases Demonstrated ability to conduct statistical methods critical to our methodologies, including regression analysis, nearest neighbor and clustering methods, factor analysis and maxdiff Working knowledge of SQL, Python and experience extracting, manipulating and storing data accessed via API Ability to translate business strategy into technical data aggregation, implementation and analysis Capable of contributing expertise and leading efforts both in corporate and consumer research and analysis Ability to promote to a culture of collaboration and teamwork across organizational functions Strong writing and presentation skills in English language Strong business and personal skills that align with our core competencies as follows: Client Service Communication & Leadership Personal Effectiveness Delivery and Execution Business Acumen Example Deliverables Statistical Analyses including; regression, clustering, factor, frequencies, max-diff Ability to develop algorithms for measurement and optimization of content Analyses of causality, correlation with multiple data points/data sets Econometric modeling Predictive analyses Data hygiene and data management capabilities

Keywords: Advertising & PR, New York, NY, New York, VP of Predictive Analytics, Executive, New York, New York

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