NewYorkRecruiter
the smart solution for New York jobs

VP of Predictive Analytics

Company: Advertising & PR, New York, NY
Location: New York
Posted on: July 13, 2018

Job Description:

From understanding trends and consumer behaviors to evaluating media and influencer effectiveness across digital and offline media channels, the VP of Predictive Analytics will be responsible for informing an insight-driven approach to our communications by applying statistical methods to communications datasets. Working as a part of the broader Strategy & Analytics team, this role will bridge the gap between the rigor of replicable approaches data and insight to shape and support communications strategies and creative direction for some of the world’s leading CPG and healthcare clients. Help build the future of how COMPANY uses insights and analytics: Inform planning of campaigns and initiatives Identify opportunities to increase audience affinity and engagement Inform and validate big ideas Measure and generate reports on effectiveness and ROI across all campaign types Mitigate and manage crises and issues Responsibilities Support the GSVP, Data + Analytics and other team members to develop and implement new set of COMPANY standard analytics and measurement methodologies: staffing mix, processes, toolset and data hungry culture Day-to-day lead for key data-centric COMPANY offerings to ensure consistent approach, deliverables and marketing across client engagements Educate key members of brand, creative and digital teams on the relevance of data to their businesses and how to use third party tools to make data accessible to everyone in the agency, at the right level Consult on data technology stack for maximizing team capabilities and scale Develop and maintain scalable, repeatable and transparent processes for data mining and modeling techniques (e.g. CRISP-DM) with tested results of replicability and validity Identify necessary data technology to execute at scale Develop and maintain written documentation of methodologies Train junior staff to support methods Collaborate with GSVP, Data + Analytics on necessary capabilities marketing Lead execution of COMPANY’s data-centric offerings and services, including our approach to predictive unduplicated reach, influencer prioritization, word of mouth equity Contribute ideas, build proofs of concept and technical development for data-centric COMPANY product pipeline with the digital and innovation team Experience Requirements 5-8 years of analytics, data or research experience, 3-5 years of applying statistical techniques to marketing/communications use cases Demonstrated ability to conduct statistical methods critical to our methodologies, including regression analysis, nearest neighbor and clustering methods, factor analysis and maxdiff Working knowledge of SQL, Python and experience extracting, manipulating and storing data accessed via API Ability to translate business strategy into technical data aggregation, implementation and analysis Capable of contributing expertise and leading efforts both in corporate and consumer research and analysis Ability to promote to a culture of collaboration and teamwork across organizational functions Strong writing and presentation skills in English language Strong business and personal skills that align with our core competencies as follows: Client Service Communication & Leadership Personal Effectiveness Delivery and Execution Business Acumen Example Deliverables Statistical Analyses including; regression, clustering, factor, frequencies, max-diff Ability to develop algorithms for measurement and optimization of content Analyses of causality, correlation with multiple data points/data sets Econometric modeling Predictive analyses Data hygiene and data management capabilities

Keywords: Advertising & PR, New York, NY, New York, VP of Predictive Analytics, Executive, New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!


I'm looking for
in category
within


Other Executive Jobs


ELECTRICAL CHIEF OPERATIONS OFFICER (COO) (STATEN ISLAND, NY)
Description: ELECTRICAL CHIEF OPERATIONS OFFICER COO STATEN ISLAND, NY Delta Construction Partners is a National Executive Search and Management Consulting Firm for the Nations premier General and Electrical Contractors (more...)
Company: Delta Construction Partners
Location: Staten Island
Posted on: 07/19/2018

Route Sales Manager in Training
Description: Join Ecolab's sales team as a Route Sales Manager in the Westchester, NY market. Within our industry leading Institutional division, this opportunity offers comprehensive chemical products and solutions (more...)
Company: Ecolab
Location: Yonkers
Posted on: 07/19/2018

Environmental Services / Custodial Manager 1
Description: Unit DescriptionEmployer is seeking a--Environmental Services Manager--1 / Housekeeping Manager, Newark Beth Israel Medical Center, located in Newark, New Jersey.--This position will have direct client (more...)
Company: Sodexo
Location: Newark
Posted on: 07/19/2018


Banking Market Manager (M)(MLO)
Description: Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.As a Banking (more...)
Company: PNC Financial Services Group
Location: Philadelphia
Posted on: 07/19/2018

Senior Associate, Agile Project Manager
Description: New York Life Insurance Company New York Life or the company is the largest mutual life insurance company in the United States . Founded in 1845, New York Life is headquartered in New York City, (more...)
Company: New York Life Insurance Company
Location: New York
Posted on: 07/19/2018

FinTech - Manager Advisory
Description: Grant Thornton is collaborative, entrepreneurial and on the move. As part of a dynamic global organization of 42,000 people serving clients in more than 120 countries, we have the agility and focus it (more...)
Company: Grant Thornton
Location: New York
Posted on: 07/19/2018

Wireless Manager
Description: MissionHeadquartered in Seattle, Washington, Employer is a third-party provider of wireless products and services both online and in approximately 600 retail locations nationwide. Together with Fortune (more...)
Company: Wireless Advocates
Location: New York
Posted on: 07/19/2018

Machine Learning Expert - VP/ED level
Description: Machine Learning Expert - VP/ED level NY based Our client is a top tier Investment Bank that have recently started building a Machine Learning Centre of Excellence to ensure that risks posed by ML models (more...)
Company: Anson McCade
Location: New York
Posted on: 07/19/2018

Director, Global Infrastructure Ratings
Description: JobDescription : S P Global Ratings, a division of S P Global, is the world's foremost provider of essential financial market intelligence, including independent credit ratings, indices, risk evaluation, (more...)
Company: S&P Global
Location: New York
Posted on: 07/19/2018

OR Nurse Manager
Description: A large Magnet designated system in New York City is growing and ready to bring on a Surgical Services Nurse Manager to lead their busy OR. br This health system known for clinical quality, high patient (more...)
Company: Nurse Management
Location: Staten Island
Posted on: 07/19/2018

Log In or Create An Account

Username:
Password:
 

Forgot password?


Find us on Facebook

Find us on LinkedIn

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds