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VP of Digital Analytics

Company: Apparel & Fashion Products, New York, NY
Location: New York
Posted on: March 18, 2019

Job Description:

POSITION SUMMARY The Vice President of Digital Analytics will develop the vision and strategy for how Company will best leverage and analyze its extensive digital and multi-channel data to improve customer experience and drive profitable growth. From web analytics to big multi-channel data exploration, this individual will work to drive the measurement, optimization, and actionable insights across all brands. This individual will manage a team responsible for analyzing FBB's business results including the ecommerce websites using both technical and commercial metrics to identify opportunities for improvement and establishing best practices while helping to foster a data driven culture at Company. DUTIES/RESPONSIBILITIES: Operate as the champion of digital analytics for the organization focused on providing insights to better understand website performance and online customer behavior Be a strategic cross functional partner to the Ecommerce, Digital Marketing, CRM, and Brand Management teams by developing and recommending enhancements, improvements, and best practices for all brand sites and digital customer touchpoints Integrate multiple data sources and identify data correlations that will inform overall customer engagement strategies for driving conversion Analyze our historical data to identify opportunities and suggest improvements to existing implementation Establish alert systems to monitor and ensure best-in-class site performance and data quality Lead training and adoption initiative for our digital analytics tools across the organization Complete ad-hoc reporting requests Manage and develop a team of 3 digital and business analytics professionals Required Skills MINIMUM QUALIFICATIONS: 12+ years of related experience in data analysis 12+ years of experience with web analytic tools such as Adobe Analytics/Omniture and Google Analytics 10+ years of experience in developing business cases and strategic planning 10+ years of experience working with multiple large data sets Ability to translate business needs into technical specifications Strong working knowledge with Web Based/eCommerce technologies Bachelor's degree required, MBA or a Masters in a quantitative/related major preferred Excellent oral and written communication skills Strong interpersonal skills with demonstrated relationship-management skills and a proven track record of delivering results and influencing both within and outside his/her organization Ability to juggle multiple priorities and multi-task effectively Ability to anticipate industry, ecommerce, and product trends

Keywords: Apparel & Fashion Products, New York, NY, New York , VP of Digital Analytics, Executive , New York, New York

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