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Media and Communications Planning Manager

Company: Bayforce
Location: New York
Posted on: July 15, 2019

Job Description:

Title Media and Communications Planning Manager Location NYC Length 1 + year Work week M-F Start Date ASAP Based in our New York Offices and working hand and hand with the Central Media Team (CMT), the role will be wide and varied which means you will be liaising with a large number of both internal (e.g., brand team) and external (e.g., media and creative agency) stakeholders. Therefore, exceptional organizational and communication skills will be key. Required At least 5 years of experience in mediacomms planning experience with major consumer packaged goods a plus BA or equivalent with emphasis on coursework in marketing, advertising, business Expert Excel and Powerpoint skills and a comfort with pivot tables Excellent verbal and written communications skills Strong analytical skills and ability to think critically Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented Ability to influence, persuade and lead broader teams Responsibilities Annual Connections Planning Leverage consumercultural data sources to conduct an audience, competitive and landscape assessment that would feed into the communications strategyplan Develop the communications strategy and outline the roles of channels by brand Work with creative agencies to marry media + creative and ensure that media choices are driving creative needs For global brands, share any US consumermedia insights with global teams to ensure that US creative needs are being met to deliver on the intended media plan Annual Ad Hoc Media Planning Provide media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options (e.g., more local vs. national media, more to initiative A vs initiative B, etc.) Leverage in-house forecasting tools to look at business impact of plan scenarios. Ensure all media plan changes are updated and maintained within the analytics tool interface on an ongoing basis Develop, present and have CMT and brand teams align to the annual media plan recommendations for 3 brands (equivalent to 45MM in annual media spend). Annual plans should showcase the spend allocation across channels, cross-channel reach, flighting by channel, TV weight and digital monthly spend levels, etc. Provide ongoing recommendations to the brand teams on how to adjust the media plans to account for changes throughout the year (e.g., incremental , budget cuts, initiative changes) Tactical Media Planning Activation Provide tactical briefs to the media agency and in-house buying teams Lead the development and presentation of the tactical media plan recommendations such as the networkdaypart mix for TV, social partnerstargeting, digital partners (e.g., programmatic vs. direct to publisher), OOH markets locations that ladder up to the media strategy. Work with the CMT to provide the tactical recommendation to the brand teams Work with the media agency (e.g., TV, OOH, Print, Radio) and in-house (i.e., Programmatic Social) buying teams to craft and refine tactical plans Work with buying teams to ensure brands are being activated in-market with excellence (e.g., on time, delivering on the outlined strategy, pacing properly, etc.). Where appropriate, meet with media vendors to ensure that proposals appropriately deliver on brand s objectives and take into account portfolio best practices (e.g., pricing, performance, etc.) Budget Campaign Management Ensure that all budgets are accurately managed and accounted for Work with 1 assistant to ensure that all plans are uploaded and kept up-to-date in MediaTools Provide local sell teams with condensed overviews of media plans Measurement, Data and Analytics Leverage data-driven insights to inform planning and optimization for future media strategies Ensure a measurement plan is appropriately applied to all parts of the media plan Pull together a quarterly media performance report for CMTbrands ensuring data is presented in a visual, concise and actionable manner Work with activation teams to ensure tactical reporting is delivered in a timely, concise and benchmarked fashion Identify any key insightsconsistent patterns and uplevel to the Central Media Team in order to evangelize to the broader organization Interagency Involvement Attend interagency meetings as set by the brand teams Work with other kinds of agencies (e.g., creative, digital, PR, etc.) to ensure plans come to life holistically Attend brainstorms and contribute to interagency presentations Email for details cbeutelbayforce.com

Keywords: Bayforce, New York , Media and Communications Planning Manager, Executive , New York, New York

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