NewYorkRecruiter Since 2001
the smart solution for New York jobs

Media and Communications Planning Manager

Company: Bayforce
Location: New York
Posted on: July 15, 2019

Job Description:

Title Media and Communications Planning Manager Location NYC Length 1 + year Work week M-F Start Date ASAP Based in our New York Offices and working hand and hand with the Central Media Team (CMT), the role will be wide and varied which means you will be liaising with a large number of both internal (e.g., brand team) and external (e.g., media and creative agency) stakeholders. Therefore, exceptional organizational and communication skills will be key. Required At least 5 years of experience in mediacomms planning experience with major consumer packaged goods a plus BA or equivalent with emphasis on coursework in marketing, advertising, business Expert Excel and Powerpoint skills and a comfort with pivot tables Excellent verbal and written communications skills Strong analytical skills and ability to think critically Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented Ability to influence, persuade and lead broader teams Responsibilities Annual Connections Planning Leverage consumercultural data sources to conduct an audience, competitive and landscape assessment that would feed into the communications strategyplan Develop the communications strategy and outline the roles of channels by brand Work with creative agencies to marry media + creative and ensure that media choices are driving creative needs For global brands, share any US consumermedia insights with global teams to ensure that US creative needs are being met to deliver on the intended media plan Annual Ad Hoc Media Planning Provide media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options (e.g., more local vs. national media, more to initiative A vs initiative B, etc.) Leverage in-house forecasting tools to look at business impact of plan scenarios. Ensure all media plan changes are updated and maintained within the analytics tool interface on an ongoing basis Develop, present and have CMT and brand teams align to the annual media plan recommendations for 3 brands (equivalent to 45MM in annual media spend). Annual plans should showcase the spend allocation across channels, cross-channel reach, flighting by channel, TV weight and digital monthly spend levels, etc. Provide ongoing recommendations to the brand teams on how to adjust the media plans to account for changes throughout the year (e.g., incremental , budget cuts, initiative changes) Tactical Media Planning Activation Provide tactical briefs to the media agency and in-house buying teams Lead the development and presentation of the tactical media plan recommendations such as the networkdaypart mix for TV, social partnerstargeting, digital partners (e.g., programmatic vs. direct to publisher), OOH markets locations that ladder up to the media strategy. Work with the CMT to provide the tactical recommendation to the brand teams Work with the media agency (e.g., TV, OOH, Print, Radio) and in-house (i.e., Programmatic Social) buying teams to craft and refine tactical plans Work with buying teams to ensure brands are being activated in-market with excellence (e.g., on time, delivering on the outlined strategy, pacing properly, etc.). Where appropriate, meet with media vendors to ensure that proposals appropriately deliver on brand s objectives and take into account portfolio best practices (e.g., pricing, performance, etc.) Budget Campaign Management Ensure that all budgets are accurately managed and accounted for Work with 1 assistant to ensure that all plans are uploaded and kept up-to-date in MediaTools Provide local sell teams with condensed overviews of media plans Measurement, Data and Analytics Leverage data-driven insights to inform planning and optimization for future media strategies Ensure a measurement plan is appropriately applied to all parts of the media plan Pull together a quarterly media performance report for CMTbrands ensuring data is presented in a visual, concise and actionable manner Work with activation teams to ensure tactical reporting is delivered in a timely, concise and benchmarked fashion Identify any key insightsconsistent patterns and uplevel to the Central Media Team in order to evangelize to the broader organization Interagency Involvement Attend interagency meetings as set by the brand teams Work with other kinds of agencies (e.g., creative, digital, PR, etc.) to ensure plans come to life holistically Attend brainstorms and contribute to interagency presentations Email for details

Keywords: Bayforce, New York , Media and Communications Planning Manager, Executive , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Infantryman - Management Training
Description: 11B Infantryman - Management Training Job Description The Infantry is the backbone of the Army. These Soldiers fill the literal boots on the ground who are responsible for taking or holding ground during (more...)
Company: Army National Guard
Location: Jersey City
Posted on: 07/19/2019

Product Design Manager
Description: Overall purpose of roleYou will be a senior developer on our innovative Contact Centre applications at the forefront of the bank's contact with its customers, and the extensive features they support. (more...)
Company: Barclays Tech
Location: Jersey City
Posted on: 07/19/2019

Outside Sales/Route Sales Manager - Full Training
Description: Outside Sales/Route Sales Manager - Full Training Build a Great Career and a Great Life.Sales job title: Outside Sales/Route Sales Manager - Full TrainingFeel the freedom independence of managing your (more...)
Company: Mac Tools
Location: Hackensack
Posted on: 07/19/2019

Director of Safety
Description: Peckham Industries Inc. delivers the highest quality materials and custom solutions to thousands of road construction and road maintenance customers throughout New York and New England. We own and operate (more...)
Company: Peckham Industries, Inc.
Location: White Plains
Posted on: 07/19/2019

Resident Care Director / Registered Nurse Manager / RN
Description: Overview br MAKE A DIFFERENCE EVERY DAY IN A UNIQUELY SUPPORTIVE COMMUNITY AND IGNITE YOUR FULL POTENTIAL. We champion quality of life for all seniors - and quality careers for our team members. A career (more...)
Company: Sunrise Senior Living
Location: Mount Vernon
Posted on: 07/19/2019

Director of Real Estate and Facilities (Senior Project Manag
Description: Company DescriptionUncommon Schools is a non-profit network of 53 outstanding public charter schools in grades K-12 across New York, New Jersey and Massachusetts. Our mission is to start and manage outstanding (more...)
Company: Uncommon Schools
Location: Newark
Posted on: 07/19/2019

Practice Enhancement Manager
Description: We have an exciting opportunity for a performance driven Practice Enhancement Manager in New Jersey including Philadelphia Delaware to join our growing team in the medical aesthetics industry Reporting (more...)
Company: Venus Concept
Location: Newark
Posted on: 07/19/2019

Business Line Financial Manager II- Stress Testing Reporting
Description: Company Overview About TD Bank, America's Most Convenient Bank-- TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full (more...)
Company: eFinancial Careers
Location: Cherry Hill
Posted on: 07/19/2019

Business Solution Manager (Technology & Operations)
Description: Key Responsibilities: Collaborate with all of SCB's partners to find alternatives and solutions to business challenges. Seek out systems solutions either internal to client or external 3rd party solutions (more...)
Company: eFinancial Careers
Location: Newark
Posted on: 07/19/2019

Software Engineering Manager
Description: Overall purpose of roleThe role is for an experienced platform and integration engineer of customer contact channel solutions including telephony, call recording, IVR webchat, video and other capabilities (more...)
Company: Barclays Tech
Location: Newark
Posted on: 07/19/2019

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds