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Senior Manager/Director of Marketing

Company: Talenthub WorldWide, Inc.
Location: New York
Posted on: August 17, 2019

Job Description:

Job DescriptionBroadcast Media Company located in midtown seeks Senior Manager/Director of Marketing for an immediate long term contract role.Audience DevelopmentKey Responsibilities Include: Lead a cross-functional team to drive audience reach via digital marketing efforts including SEO, social, paid audience acquisition, email and content marketing. Develop strategy and processes to coordinate campaign development and execution across owned, earned, paid and editorial marketing efforts, including results measurements and communication. Partner with product team to optimize on site messaging, registration, and product enhancements to deepen customer engagementSubscriber Acquisition, Engagement And Retention Plan and execute acquisition marketing to drive subscriber growth across direct to consumer online and offline marketing channels including, CBS websites, Email, Paid Search and Display, On-Air, Partnerships, Social Media, Mobile, and more. Manage plans to optimize response rates and P&L by actively improving online metrics across key sources of business (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative). Lead A/B & MVT testing for marketing optimization of the core business purchase flows and launch of new digital products. Assist in prioritization and planning of all A/B tests for Marketing. Manage customer retention and winback strategies, including onboarding and engagement communications.Forecasting And Expense Management Responsible for managing the marketing budget and expenses, and subscriber forecasting, working closely with Senior Director and FP&A. Closely track monthly subscriber and expense reports and analyzing trends.Trend Analysis, Reporting and Forecasting Work with Business Intelligence and Marketing Operations team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecastThought Leadership Provide thought leadership for marketing ideas and tactics. Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior. Be a champion for following design standards and web best practices to ensure high online engagement with our creative through the purchase flow, from the up-front marketing, landing page, order form, thank you page and confirmation emails.QualificationsEducation and Experience: Bachelor's degree, MBA a plus 8-10 years direct marketing experience required, minimum of 5+ years digital and email marketing experience Experience driving paid revenue from a subscription product highly preferred, specifically online subscription experience highly desirable Track record for successfully driving digital audience/customer growth and revenue E-commerce experience preferred Experience working on a product supported across multiple digital platforms including desktop, mobile and streaming devices preferred. Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities. Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling Strong understanding and experience with AB/MVT testing Self-motivated and results oriented with a high regard for attention to detail Excellent oral and written communications skillsAdditional InformationWeekly rate for this role is $2150.00 per week.

Keywords: Talenthub WorldWide, Inc., New York , Senior Manager/Director of Marketing, Executive , New York, New York

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