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Analytics & CRO Manager

Company: Path Interactive
Location: New York
Posted on: August 17, 2019

Job Description:

Path Interactive is looking for an experienced digital marketing professional to fill an immediate opening for an--Analytics & CRO Manager.The Analytics & CRO Manager reports directly to the Group Director, Digital Media & Analytics, providing leadership and support for Path's analytics and CRO activities. The Manager will work with our marketing, creative, and dev teams to ensure all our clients' sites are tracking properly, and to develop & implement tests to create deeper engagement and improve conversion rates.Diversity & Inclusivity: Path is committed to building diverse teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close the gender gap in tech, and to actively recruit people from other underrepresented groups. We strongly encourage women, gender diverse people, and minority candidates to apply for this role.What You'll DoPlan and prioritize insights and testing strategies which meet client business objectivesIdentify, build and execute A/B or multivariate tests to support campaign objectives.Including custom HTML/JS implementations through GTM or other toolsUse data to identify insights that inform new hypotheses and test ideas.Work with Analytics Team members to perform all duties of an analytics tool administrator including/managing account access, site tagging and configurations, custom dashboards, and user training as requested.Train Analytics Team staff to perform these duties as well.Where necessary, problem solve for tracking & attribution disagreements between ad platforms, analytics platforms, and CRM systems.Manage tracking & attribution tools, identifying and assessing new tools as needed.Conduct ad-hoc analysis and reporting for clients as requested.Develop a holistic view of clients' customer decision journey and apply insights to inform the development of a website experience that engages and converts.What We Want To See3+ years working experience in a marketing capacity, preferably in B2B tech, which include 1.5+ years experience managing a web analytics platformExpert-level knowledge of Google Analytics and Google Tag ManagerExpert-level knowledge of Google Optimize (or other CRO tools)Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findingsExperience in assessing website usability and in aiding user-experience optimizationAn understanding of various methods for visualizing analysis and presenting data in a way that can be easily consumed by less technical staff.Intermediate Excel skills; ability to integrate disparate data sets into clear, concise reportsAbility to handle multiple projects and prioritize responsibilitiesAbility to work efficiently in a fast-paced environmentHigh level of accuracy and attention to detailExperience with Tableau, Datorama, SQL, and/or familiarity with Segment.io is preferred but not required.A fun, team-oriented personality!*We give priority to applicants who apply via our careers page:https://www.pathinteractive.com/about/careers/all/About Path Interactive:Path Interactive is a leading digital marketing agency providing results-oriented solutions for international, national, and regional clients. Located in the Flatiron district of New York City and Nashville's Gulch, our team of highly skilled marketers knows how to work hard and have fun. We have been named as a Best Place To Work for multiple years in a row, and are committed to being a place where bright, energetic professionals can thrive for a long time. This commitment results in a very low staff turnover rate, which we are extremely proud of.What our team members bring to our environment:AccountabilityCuriosityStrategic thinkingHard work ethicSelf-StartingCreativityProcess and deadline drivenTeam PlayerLoyaltyProblem Solver/Solution SeekerShares knowledgeAbility to learnDetail orientedEnthusiasm/Takes pride in workPatiencePassion & EnergyFunSome reasons why you'd want to work with us:You want to play a big part in growing a young, profitable companyYou do your best in a setting where excellent work is what's valued-not face time (a good work-life balance is important to us)You value authenticity and a work environment that values who you are and what you can doYou're looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on-your-toes thinkingYou want to work alongside people who are passionate, friendly, and helpfulWe value diversity, equity and inclusion.

Keywords: Path Interactive, New York , Analytics & CRO Manager, Executive , New York, New York

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