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Digital Marketing Manager

Company: Enzo Custom
Location: New York
Posted on: November 11, 2019

Job Description:

At Enzo Custom, we are forming the future of men's clothing through a personalized styling and tailored experience. We are vertically integrated and supply hundreds of other custom clothiers nationwide. Our direct investment into our production has allowed us to provide our clients with the highest quality garments at unprecedented prices. Our company has sustained annualized growth between 30% to 80% for the past 7 years.
Job Description Enzo Custom is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Responsibilities -- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social and display advertising campaigns -- Coordinate with social media manager to ensure brand continuity and optimize social ads -- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -- Identify trends and insights, and optimize spend and performance based on the insights -- Brainstorm new and creative growth strategies -- Plan, execute, and measure experiments and conversion tests -- Collaborate with internal teams to create landing pages and optimize user experience -- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points -- Instrument conversion points and optimize user funnels -- Collaborate with agencies and other vendor partners -- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements -- BS degree in marketing or a related field -- Proven working experience in digital marketing -- Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -- Experience in optimizing landing pages and user funnels -- Experience with A/B and multivariate experiments -- Solid knowledge of website analytics tools including Google Analytics -- Working knowledge of ad serving tools (e.g., DART, Atlas) -- Experience in setting up and optimizing Google Adwords campaigns -- Working knowledge of HTML, CSS, and JavaScript development and constraints -- Strong analytical skills and data-driven thinking -- Up-to-date with the latest trends and best practices in online marketing and measurement

Keywords: Enzo Custom, New York , Digital Marketing Manager, Executive , New York, New York

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