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Senior Product Marketing Manager

Company: Brightflag
Location: New York
Posted on: November 11, 2019

Job Description:

Senior Product Marketing Manager

New York, United States

About BrightflagBrightflag is used by large corporations to transform legal service delivery. At its core is artificial intelligence that extracts insights from invoice narrativesthe pages-long descriptions of how much is being charged for a piece of legal work, and why. These insights are used to make data-driven decisions at every step of the matter lifecycle, from resource selection to price negotiation to quality of service evaluation. They also drive automation of time-intensive processes like invoice review. Customers include Uber; Telstra, Australia's largest telecommunications company; and Rimini Street, the multinational enterprise software support company.

In 2018, we tripled in size and recently raised $8.5M in venture funding to execute an aggressive growth strategy. Like all great companies, we strive to hire the best. Our people are customer focused, take ownership and make every day count, the opportunity for direct impact at Brightflag is huge - we live our values and are in search of constant improvement.What is the opportunity?This newly-created position will serve as the liaison between Marketing and Brightflag's Product and Engineering teams, developing an in-depth understanding of market requirements and product capabilities. Counterparts on the marketing team will include the leaders of demand and digital; communications; and design. If you've ever felt too salesy to be a product manager, and too product focused to be happy as a salesperson, this is the position for you. As the Senior Product Marketing Manager at Brightflag, you will report directly to the VP, Marketing.What will I be doing?



  • Being the company's expert on the competitive landscape and ensuring that Brightflag's product messaging is consistent across all touchpoints

  • Managing the product launch cycle and partnering with demand generation and communications to bring new features to market

  • Creating and maintaining key assets for the Sales team, such as pitch decks, demo scripts, proposal templates, and other product content

  • Developing internal enablement materials that help Sales articulate Brightflag's value, including ideal customer profile and buyer persona guides

  • Championing the brand and product by speaking at conferences and managing relationships with journalists, analysts, and other industry leaders

    Your typical day might include:


    • Researching the competition and updating battle-cards

    • Listening to customer conversations to understand market requirements

    • Meeting with the Product team to plan the roll-out of upcoming features

    • Authoring thought leadership and product-related content

    • Collaborating with Marketing team members to evolve the website


      What Skills do I need?



      • Distill complex and interconnected concepts into simple frameworks that buyers and sellers can use to speak a common language

      • Understand how to speak about the impact of productivity and artificial intelligence technology on business without falling into the buzzword trap

      • Demonstrate an ability to enable sales teams (you must be able to provide a reference from a sales leader in order to be considered for this position)


        Bonus skills & attributes



        • Have worked on a geographically distributed team

        • Have originated the product marketing function

        • Be knowledgeable about legal service delivery


          Benefits



          • Competitive salary in a fast-growing start-up



          • Health insurance

          • Central office location in New York

          • Reading is important, therefore we offer an outstanding Book Work Scheme benefit

          • Downtime is important at Brightflag, we offer 20 days holiday

          • 401K Plan Option

            At Brightflag, we are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

Keywords: Brightflag, New York , Senior Product Marketing Manager, Executive , New York, New York

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