NewYorkRecruiter Since 2001
the smart solution for New York jobs

Influencer Marketing Manager

Company: E. & J. Gallo Winery
Location: New York
Posted on: November 11, 2019

Job Description:

Why E. & J. Gallo Winery? Named a Glassdoor 'Best Places to Work' three years in row, we couldn't be prouder of our company culture. As the largest family-owned winery in the world with over 100+ unique wine and spirits brands, our products are synonymous with life's special occasions. Come celebrate with us! Your Talent & Gallo - A Perfect Pairing As an Influencer Marketing Manager in our newly established Consumer & Lifestyle Marketing department, you will oversee the strategic planning and execution of all Influencer Marketing efforts across the entire Gallo portfolio. You will build strategic relationships with social media influencers, paid ambassadors, and spokespeople across the marketing spectrum and will maintain a positive working relationship with targeted partners. As a subject matter expert, you will ensure Gallo's influencer marketing is industry-leading, delivering best-in-class thought leadership,and driving brand equity. What You Will Do - Creates, implements, assesses and stewards the strategic framework governing influencer marketing. - Leads the fiscal budget planning process with brand marketing partners and business leadership. - Builds and sustains working relationships with brand marketing teams, departmental colleagues, cross-functional peers and marketing leadership to sustain and grow influencer marketing capabilities. - Evaluates key learnings from influencer marketing efforts, thereby enabling successful search & spin and providing thoughtful, comprehensive recaps and recommendations to improve upon future performance and results. - Screens and assesses all opportunities in order to determine relevance, extent of exposure and financial implications for influencer marketing initiatives. - Mapping, vetting, contracting and managing influencer relationships - Maintains understanding of compliance within the adult beverage industry - Oversees and manages external agency, vendor and/or third party supplier partnerships including contract negotiations - Partners with senior management across the organization - Develops or approves recommendations impacting influencer marketing governance to change systems, policies, and procedures, while ensuring timely and accurate implementation. - Participates in department and intra-departmental planning meetings as requested - Delivers organizational leadership and guidance on the development of all influencer-focused campaigns that are either earned or paid-for talent supporting select priority wine & spirits brands. - Delivers forward-thinking, best-in-class, thought leadership on influencer marketing by successfully advancing and implementing emerging trends and industry standards - Leads and administers best-in-class influencer marketing practices and delivers intermittent training as needed - Assesses influencer marketing efforts via measurement and evaluation in order to maximize brand exposure, advocacy and endorsement- establishes a set of common metrics or analytics - Serves as an external ambassador on behalf of E & J Gallo and, at all times, represents the corporate values with the highest of integrity. What You Will Need - Masters degree plus 4 years of influencer marketing experience reflecting increasing levels of responsibility; -OR- Bachelors degree plus 6 years of influencer marketing experience reflecting increasing levels of responsibility; -OR- High school diploma or State-issued equivalency certificate plus 10 years of influencer marketing experience reflecting increasing levels of responsibility. - Required to travel up to 20% of the time. What Will Set You Apart - Bachelors degree in Marketing, Communications or Business Administration with a Marketing, Public Relations concentration plus 6 years of influencer marketing experience reflecting increasing levels of responsibility. - Influencer marketing and/or PR agency experience preferred. - Skilled in reading, analyzing and interpreting consumer-centric, editorial focused and/or influencer-dominated content, financial reports and legal documents. - Experience responding to common inquiries or complaints from social media influencers, customers, regulatory agencies or members of the business community. - Experience responding effectively to the most sensitive inquiries or complaints. - Experience making effective and persuasive presentations to marketing clients, management, public groups or boards of directors. - Experience defining problems, collecting data, establishing facts and drawing solid conclusions. - Experience working within strict budgets, negotiating with outside vendors, working with legal team members on contract negotiations, overseeing all areas of influencer marketing execution. - Experience managing multiple projects simultaneously. - Experience working with all levels and functions within the company. Gallo does not sponsor for employment based visas for this position now or in the future. To view a full job description, please click here . DIG001 #LI-ML1 Equal Opportunity Employer Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law. Jobs Rated Reports for Marketing Manager - 10 Great Gig Economy Jobs in 2018

Keywords: E. & J. Gallo Winery, New York , Influencer Marketing Manager, Executive , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Air Defense Battle Management System Operator (14G)
Description: 14G Air Defense Battle Management System Operator Job ID: 1142858 Job Views: 97 Location: SCRANTON, Pennsylvania, United States ZIP Code: 18509 Job Category: Heavy Weapons Posted: 11.02.2019 Age Requirements: (more...)
Company: Army National Guard
Location: Scranton
Posted on: 11/19/2019

Senior International Tax Manager
Description: Kforce's client, a publicly traded Technology company is seeking a Senior International Tax Manager in White Plains, New York NY .Summary:The selected candidate will work closely with various business (more...)
Company: Kforce
Location: White Plains
Posted on: 11/19/2019

Revenue Accounting Manager
Description: DescriptionMy client, a pharmaceutical company located in New Brunswick, has an opportunity for a Revenue Accounting Manager.Responsibilities: ul li Leverage data to provide strategic insights into (more...)
Company: Robert Half Finance & Accounting
Location: New Brunswick
Posted on: 11/19/2019

Management Trainee
Description: If you're looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Allentown
Posted on: 11/19/2019

Full Time Nanny/ Household Manager for Newborn & 1 Year Old
Description: Job title: Nanny Job location: Swarthmore, PA 19081 Children in the family: Child 1: Male, 1.5 years old Child 2: Baby Due October 2018 About the Job Schedule: Days of the week: Monday-Friday Hours: 7:00am-6:00pm (more...)
Company: Philadelphia Nanny Network
Location: Camden
Posted on: 11/19/2019

Assistant Director
Description: The Department of Banking and Insurance seeks a qualified candidate to serve as senior staff to the Commissioner to provide experienced and broad-based subject matter and regulatory expertise in a variety (more...)
Company: NJ Department of Banking and Insurance
Location: Trenton
Posted on: 11/19/2019

IT/Vice President - Services Management (220612)
Description: JOB CODE: 220612 IT/Vice President- Services Management LOCATION: Berks County PA Join a thriving and growing regional integrated hospital system in Southeastern Pennsylvania with a rich history of (more...)
Company: Veritas Global Consulting Group, LLC
Location: Allentown
Posted on: 11/19/2019

Home Care Clinical Manager (Private Pay) White Plains, NY
Description: Role: RN Clinical Supervisor- Home Care Assignment: Humana at Home/Senior Bridge Location: White Plains, NY Are you innovative and enjoy defining strategy Would you enjoy using your clinical analytic (more...)
Company: Humana
Location: White Plains
Posted on: 11/19/2019

Director, Facility Risk Compliance
Description: Overview br br The Director of Ficility Risk Compliance will plan, manage, and provide team leadership to support EHS, Security and DEA Compliance activities at the manufacturing site level. Develop (more...)
Company: Renaissance Pharmaceuticals
Location: Lakewood
Posted on: 11/19/2019

Global Director of Quality
Description: Growing company in the pharmaceutical capital equipment field can offer you an opportunity to build, develop and lead a global team in quality and safety . If you are a strategic professional seeking (more...)
Company: Cypress Search LLC
Location: Bethlehem
Posted on: 11/19/2019

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds