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Paid Search Manager (NY)

Company: Publicis Sapient
Location: New York
Posted on: November 12, 2019

Job Description:

Publicis Sapient NY is searching for a Paid Search Manager. This person will be working closely within our integrated client teams executing day-to-day campaign management, quarterly planning and collaborating with the broader team to deliver strong business results.


Primary Responsibilities:

* Actively engages in an understanding of search and social landscape and best practices through participation in internal training programs

* Develops campaign components including keywords, copy, landing page selection, account structure etc. with Senior Search Manager oversight

* Manages budgets towards performance goals

* Fosters beginning relationships with key publisher partners such as Google, Bing, etc.

* Proactively proposes solutions to correct run rates and improve ROI

* Responsible for day -to day trafficking, test execution, optimization and troubleshooting

* Accountable for monthly media spend accounting

* Identifies areas of risk and opportunity through on-going analysis on large data sets

* Compiles data from multiple sources in on-going reporting

* Presents weekly results and explain changes in performance and actions taken to improve results

* Develops a rapport with publisher partners, internal and client teams

* Prepares routine and ad-hoc reports in response to client and internal manager questions and requests

* Executes competitive monitoring and analysis

* Participates in QA process as documented through a RACI with Senior Search Manager oversight

* Supports Senior Search Manager as day-to-day execution point person in all aspects of Search

* Anticipates client s questions and assist in developing responses to client questions

* Aids in on-boarding new personnel to team

* Participates in cross-functional initiatives to better understand Publicis Sapient service offerings

* Responsible for maintaining a steady learning curve toward the entire Senior Search Manager knowledge and skill set


Job Requirements:

* Minimum of 2-3 years in Search Engine Marketing required

* Solid educational background in critical thinking, quantitative analysis and writing

* Ability to work well in a team, to shine as an individual and to maintain a sense of humour

* Experience managing a complex task list and meeting tight deadlines

* Proficiency with MS Office with intermediate to advanced Excel skills

* Aptitude to quickly learn new tools

* Comfort with professional acumen and processes

* A keen sense for details

* Conversant with all terminology used in SEM


Education:
Bachelor s degree required or equivalent military experience

*LI-SNNA

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession combined with our culture of curiosity and relentlessness enables us to accelerate our clients businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.

Keywords: Publicis Sapient, New York , Paid Search Manager (NY), Executive , New York, New York

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