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Senior Associate Manager - Consumer Insights & Analytics

Company: Mondelez International
Location: East Hanover
Posted on: November 11, 2019

Job Description:

Mondelez International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are. Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way. It's time for you to Make It with Mondelez International. Strategy is where you'll help us develop plans to shape an exciting future for Mondelez International. Working with our excellent team of strategy professionals, you'll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans. Our organization has an opening for a business savvy, highly analytical and detail-oriented candidate to join our growing Consumer Insights & Analytics team. This strategic role will collaborate with Marketing and Media Leads to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy and campaign development (Digital and beyond), consumer targeting, innovation pipeline development, product and packaging, which are all fueling Mondelez's revenue growth. The ideal candidate is business-minded, consumer-centric and has some level of experience with Digital / Social / Marketing/ Measurement. This person is a strong analyst who enjoys data, testing hypothesis, and influencing executives. Most importantly, this person can turn insights into ACTION!Main Responsibilities:

  • Consult with marketing leadership to anticipate, formulate, and frame key business questions.
  • Integrate insights collaboratively with business team throughout the complete brand/product life cycle, including: brand strategy, communication strategy development, Innovation pipeline development, and in-market execution/assessment.
  • Gather and analyze data, understand trends and patterns, construct story lines to deliver impactful / implementable insights to Marketing, Advertising and Media agency
  • Leverage unique data sets to improve targeting/ Personalization @ Scale strategies and relevance of advertising messages
  • Advance data-driven marketing maturity by building 360 campaign effectiveness measurement road map
  • Defining the best metrics and ways to assess and report performance and ROI
  • Evolve metrics and drive reporting automation and visualization
  • Translate data into actionable insights and actions utilizing engaging 'story telling' and communication
  • Manage data providers/research partners, deploy and continuously perfect solutions.
    • Passion and interest in the Food & Beverage/ Snacking world
    • Desire to progress and get promoted through the organization
    • Undergraduate degree required
    • Minimum 3 years of experience in analytics, or analytical role on the agency side, or consumer insights in companies with strong digital focus
    • Preferably 3 years partnering with marketing/ media executives
    • Hypothesis building and testing, thought leadership and strategic thinking
    • A successful history of processing and extracting business insights from large disconnected data sets
    • Experience defining marketing metrics and reporting performance in scorecard or dashboard to DRIVE ACTION
    • Strong story building and executive presentation capability
    • Strong ownership, project management and organizational skills with focus on results / timelines
    • Experience supporting and working with cross-functional teams in a dynamic environmentA big plus:
      • Experience measuring marketing/media campaigns and overall marketing effectiveness using attribution and/or marketing mix modeling
      • Knowledge of data collection for audience building and targeting
      • Knowledge of the role of digital advertising in the marketing mix and consumer journey
      • Knowledge of social listening approaches and best-practicesMondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance. Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.

Keywords: Mondelez International, New York , Senior Associate Manager - Consumer Insights & Analytics, Executive , East Hanover, New York

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