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National Training Manager

Company: Bang & Olufsen
Location: New York
Posted on: November 11, 2019

Job Description:

Purpose:
Significantly grow the sell-out in both Mono and Multi-brand distribution through the sales knowledge and selling skills of the individual store sales associates. Increase the sell-out revenue of Mono-brand Stage portfolio to 50%, Flexible to 35% and On-the-Go to 15% of the overall sales. Increase the sell-through revenue of Multi-brand Flexible and On-the-Go portfolio to be 50%/50%. Deliver against a sustainable same-store sales increase within each partnership business model. Execute a geographical sell-through oriented rolling twelve calendar/plan to cover the major Mono and Multi-brand partners across NA (based upon the minimum agreed-upon visits). Lead, mentor and guide the team and the organization through training to these results.
Key Accountabilities:
---Achieve same door sales increases in-line with the yearly sales budget/ambition.---Establish a 'selling skills' program as either a stand-alone program and or in combination with the technical training. ---Secure maximum brand training touchpoints in both Mono and Multi-brand accounts based on a pre-defined schedule for the National and Sales Teams schedules. ---Elevate the National Trainer Programs by creating a 3.5 hour and 6-hour training program. ---Maximize selling periods through on-going trainings for trunk shows, pop-ups, events etc.
Key Deliverables: ---Secure profitable partnerships through sell-through growth by partner, by door by sales associate:---Deliver against a robust rolling twelve-month training program concentrated on both 'selling skills' and 'technical' knowledge measured against role-plays and increased sales based on the above. ---Deliver against a value-added differentiation between the National and Sales Managers and CoCo Store Managers' training efforts and plans. ---Secure a higher conversion rate for Stage, multi-room, Flexible and On-the-Go with CoCo and B1 Partners. ---Secure a higher conversion rate for Stage and multi-room with CI Partners.---Secure a higher conversion rate for multi-room, Flexible and On-the-Go with Department Stores and Boutiques. ---Lead and mentor the Wholesale Sales Team to increase sell-out through Sales Managers training at the store level to augment the National Training. ---Consistently align training programs\'s goals, practices, and management with launch periods, on-going product support and key selling periods. i.e., a focus sell-out through events, trunk shows, demonstrations, pop-ups, B1s, SiS, etc. ---Develop plans in coordination with the local B1 Partners to incorporate 'Selling Skills' training and role-plays across NA.

Keywords: Bang & Olufsen, New York , National Training Manager, Executive , New York, New York

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