NewYorkRecruiter Since 2001
the smart solution for New York jobs

Vice President, Enterprise Digital Marketing

Company: 1-800-Flowers
Location: New York
Posted on: November 11, 2019

Job Description:

Description ***************, Inc. is seeking a Vice President, Enterprise Digital Marketing with a compelling record of creating and managing digital marketing strategies and leveraging marketing campaigns to deliver revenue growth. The Vice President, Enterprise Digital Marketing will be responsible for the development and execution of digital marketing programs across our family of brands. This position will be focused on Paid Search, Shopping Engines, Display, Paid Social, Affiliate and Video advertising, which requires a deep knowledge of digital marketing platforms, ecosystems and capabilities, including an understanding of the evolving MarTech/AdTech landscape. The individual will be responsible for driving growth and innovation in digital marketing as well as achieving brands' sales and ROI objectives. Specific Responsibilities include: Highly collaborative. Ability to work across teams with varied skill sets and geography. Strong communication and presentation skills. Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting for our Gourmet Food brands. Affiliate program management including planning, implementation, monitoring and analysis across our Flower and Food brands. Display, Video and Paid Social program management including planning, direct execution, monitoring, testing and analysis. Ability to partner with Senior Executives at our Floral and Food Brands to develop growth strategies and drive innovation. Includes collaboration to develop seasonal budgets and performance objectives. Accountability to drive agreed upon Brand sales growth and ROI targets for digital marketing programs. Manage and develop a team of digital marketing executives to drive desired results. Manage agency relationships to assist in program strategy development and execution where appropriate. Monitor and research industry trends related to digital marketing and its related ecosystems, in order to continually improve knowledge and skills, in order to provide thought leadership in this area. Identify new digital advertising new sources of customer acquisition and profit via new partners, new strategies and emerging channels. Requirements 10+ years of digital marketing experience, either in-house at a direct to consumer brand or digital agency. 5+ years of paid search, affiliate and display channel expertise Experience in other digital channels is a plus Strong sense of Marketing analytics and how to derive actionable insights from complex data sources Ability to partner with broad spectrum of staff, including Senior Management, brand-based marketing teams, Analytics, Creative, Finance, & Brand Strategy Working knowledge of one or more of the analytics packages (i.e. Google Analytics). Experience leading and managing teams to achieve online performance-based media objectives and across a variety of teams and organizations. Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor. Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight. Advanced computer skills are required College degree required, MBA or equivalent a plus. About Us *****************, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, ***************** has been helping deliver smiles to customers with a 100% Smile Guarantee backing every gift. The *****************, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David, The Popcorn Factory, Cheryl's Cookies, *****************, Wolferman's, Moose Munch premium popcorn, Personalization Universe, Simply ChocolateSM, and ***************** SM. The Company also offers top-quality steaks and chops from Stock Yards and gift baskets and towers from its DesignPac Gifts, LLC division. Loyalty programs, such as Celebrations Passport, Celebrations Rewards and Celebrations Reminders are designed to deepen relationships with customers across all brands. The Company's BloomNet international floral wire service and Napco SM floral gifts and seasonal dcor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably. *****************, Inc. was named to the Stores 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the Best Artificial Intelligence category at the Data & Marketing Association's 2017 International ECHO Awards. Shares in *****************, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Keywords: 1-800-Flowers, New York , Vice President, Enterprise Digital Marketing, Executive , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Manager Quality NA EX MFG
Description: Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease (more...)
Company: Bristol-Myers Squibb Company
Location: New Brunswick
Posted on: 11/22/2019

Management Trainee
Description: If you're looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Scranton
Posted on: 11/22/2019

Associate Manager ExM Quality Operations
Description: Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease (more...)
Company: Bristol-Myers Squibb Company
Location: New Brunswick
Posted on: 11/22/2019


Manager -?? Financial Planning & Analysis (FP&A)
Description: Kelly is a leader in connecting people to work in ways that enrich their lives. We're always thinking about what's next in the evolving world of work, and we help people to ditch the script on old ways (more...)
Company: Kelly Services
Location: White Plains
Posted on: 11/22/2019

Junior Project Manager / Coordinator
Description: RESPONSIBILITIES:Kforce has a client that is seeking a Junior Project Manager in White Plains, New York NY . The client is looking for a Junior Project Manager who interacts with managers and technical (more...)
Company: Kforce
Location: White Plains
Posted on: 11/22/2019

Client Service Director RHMR
Description: JOB REQUISITIONClient Service Director RHMRLOCATIONNY WHITE PLAINSJOB DESCRIPTIONJob Summary As a Client Service Director, your responsibilities will include: Develop, grow and nurture client relationships: (more...)
Company: Robert Half
Location: White Plains
Posted on: 11/22/2019

Shift Manager
Description: DescriptionWorking at Pizza Hut is about making hungry people happy. It's about being independent and having fun, making new friends and earning extra cash. If you're ready to take the next step in your (more...)
Company: Pizza Hut
Location: Hicksville
Posted on: 11/22/2019

Revenue Accounting Manager
Description: Ref ID: 02720-0011256581Classification: Accounting Manager/SupervisorCompensation: 120000.00 to 135000.00 yearlyMy client, a pharmaceutical company located in New Brunswick, has an opportunity for a (more...)
Company: Robert Half Finance & Accounting
Location: New Brunswick
Posted on: 11/22/2019

Manager --?? Financial Planning & Analysis (FP&A)
Description: Kelly is a leader in connecting people to work in ways that enrich their lives. We re always thinking about what s next in the evolving world of work, and we help people to ditch the script on old (more...)
Company: Kelly Services
Location: White Plains
Posted on: 11/22/2019

Manager Quality Exm
Description: Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease (more...)
Company: Bristol-Myers Squibb Company
Location: New Brunswick
Posted on: 11/22/2019

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds