Customer Engagement Specialist, Respiratory - Northeast Region (New York City)
Company: Boehringer Ingelheim
Location: New York
Posted on: June 25, 2022
Job Description:
Description:Under the direction of the Franchise Business
Director and in partnership with cross functional Franchise
colleagues, the Customer Engagement Specialist will maximize net
portfolio sales and build brand advocacy with targeted customers
primarily through digital first multichannel campaigns inclusive of
social media campaigns. These digital first campaigns will
complement the sales efforts of the local field teams in key
markets. Campaign design will mirror broader brand strategy,
capitalize on local and regional marketing opportunities and drive
execution of home office initiatives. CE Specialists will also be
responsible for engaging directly with target customers in a
virtual (90%) and live (10%) sales capacity and service as the
primary point of contact for Boehringer Ingelheim customers that
lie outside of the promotional sales territories (I.e., White
Space).The CES will collaborate with sales specialists in live and
virtual selling environments to create win-win relationships for
customers, patients and Boehringer Ingelheim. Targets include
traditional HCP customers and nontraditional targets that impact
patient care. CES partners include peer CES and sales teams, sales
management (Business Managers & Directors), Regional
Marketers/Analysts, Business Transformation/Cx team, Digital Center
of Excellence, franchise brand marketers and health system
colleagues to collaboratively identify/execute digital first
opportunities. The CES is responsible for the collaborative (with
local sales teams and Regional Analysts/Marketers) identification
of these opportunities and development of strategic implementation
plans. The CES will regularly report results back to sales
leadership, relevant internal partners and other CES across the
organization to optimize the role's approach in the market.The CES
role encompasses a self-directed work environment with day-to-day
operations and decisions, utilizing product knowledge,
demonstrating selling skills and social media campaign management
to influence targeted health care professionals to support the use
of BIPI promoted products. Executes brand strategies to ensure that
company sales and marketing messages are delivered appropriately to
customers. Develops and maintains working relationships with
customers.As an employee of Boehringer Ingelheim, you will actively
contribute to the discovery, development, and delivery of our
products to our patients and customers. Our global presence
provides opportunity for all employees to collaborate
internationally, offering visibility and opportunity to directly
contribute to the companies' success. We realize that our strength
and competitive advantage lie with our people. We support our
employees in several ways to foster a healthy working environment,
meaningful work, diversity and inclusion, mobility, networking, and
work-life balance. Our competitive compensation and benefit
programs reflect Boehringer Ingelheim's high regard for our
employees.Duties & Responsibilities
- Utilizes product knowledge and demonstrated selling skills to
influence targeted health care professionals to support the use of
BIPI promoted respiratory products.
- Executes the brand strategies to ensure that company sales and
marketing messages are delivered appropriately to customers.
- Grows franchise sales by capitalizing on opportunities to
increase BI's digital impact in the marketplace.
- Works effectively with all customer facing roles in each
geography to meet customer needs and deliver net sales
objectives.
- Completes pre-call plans to meet key stakeholder needs.
- Builds discussion around customer needs and opportunities.
- Fosters customer network development and communication.
- Has accurate and timely follow up discussions with
customers.
- Uses appropriate BIPI sales training techniques to facilitate
customer decision making process.
- Partners on the design of and leads the implementation of
digital first campaigns that align with brand/franchise strategy
and are in line with compliance guardrails.
- Serves as the primary point of contact in white space areas
while achieving key objectives with the support of internal and
external stakeholders.
- Identifies top plans for customers.
- Engages customers in comprehensive discussions on the payer
environment, Co-pays, formulary access and BIPI patient adherence
tools.
- Works in collaboration with local sales leadership, payor sales
to generate and sustain support for products on MCO formularies,
including AIM priorities.
- Delivers on continuation of care model, including discharge
protocol, treatment algorithms, disease management etc.
- Implements the strategic and tactical framework of digital
first campaigns supporting the franchise products marketing
direction.
- Assists in the development of A/B Campaign testing
initiatives.
- Analyzes qualitative and quantitative territory information to
optimize territory business plan and customer calls.
- Develops plans to optimize allocations of key resources
including samples, co-pay cards, funds for speaker programs and in
office meals.
- Leverages opportunities that meet both territory and brand
tactics.
- Utilizes supporting analysis tools to plan activity, report and
monitor resource utilization and maintain account and customer
records.
- Campaign channels may include live customers interactions,
social media platforms, CRM (Veeva Engage, Veeva Engage Connect,
P2P, VAE/Email, web, congresses/symposia, podcasts, streaming
video.
- Designs a dynamic customized call plan that identifies thought
leaders, innovators, and advocates to support BIPI products.
- Completes all administrative responsibilities as directed by
management.
- Successfully completes all sales training requirements.
- Performs all company business in accordance with all
regulations (e.g., EEO, FDA, DEA, OSHA, PDMA, EPA, Pharma etc.) and
company policy and procedures.
- Immediately reports to management when violations are
noted/observed.
- Demonstrates high ethical and professional standards with all
business contacts to maintain BIPI's excellent reputation within
the medical and pharmaceutical community.
- Works effectively with all customer facing roles in each
geography to meet customer needs and deliver net sales
objectives.
- Analyzes qualitative and quantitative data to optimize
territory business plan and customer calls.
- Monitors local market conditions for changes that impact
business.
- Develops plans to optimize allocation of key resources,
including samples, co-pay cards, funds for speaker programs and
funds for in-office meals.
- Adjusts implementation plans on a regular basis based on
marketplace needs.Requirements
- Bachelor's Degree Required.
- Two plus (2+) years of Pharmaceutical/Medical sales or
marketing.
- Project management experience preferred.
- Experience in developing and implementing digital engagement
campaigns.
- Strong understanding of, and active presence on core social
media platforms.
- Innovative thinker who thrives in creative roles and likes to
solve problems.
- Strong written and oral communication/presentation skills,
particularly in a virtual environment.
- History of successful performance.
- Proficiency in excel, word, outlook, and database
applications.
- Ability to travel (may include overnight travel).
- Ability to self-motivate through ambiguity and thrive in a
matrixed team environment.
- Ability to engage with customers through a variety of digital
media and platforms (live, remote, video conference, marketing
email etc.)
- Ability to integrate digital assets and strategies into broader
territory level business plans.
- Strong analytical and problem-solving skills.
- Valid Driver's License and an acceptable driving record.
- Demonstrates strong collaboration and communication in both
live and virtual/digital channels.
- Experience in developing digital engagement campaigns, strong
understanding, and active presence on core social media
platforms.
- Understanding of the pharmaceutical/healthcare landscape with
previous Pharmaceutical/Medical sales experience.Eligibility
Requirements
- Must be legally authorized to work in the United States without
restriction.
- Must be willing to take a drug test and post-offer physical (if
required).
- Must be 18 years of age or older.
- This position will require individuals to be fully vaccinated
against COVID-19 or have an approved medical or religious
accommodation. Click here for more information on the vaccine
mandate and COVID-19.Who We AreAt Boehringer Ingelheim we create
value through innovation with one clear goal\: to improve the lives
of patients. We develop breakthrough therapies and innovative
healthcare solutions in areas of unmet medical need for both humans
and animals. As a family-owned company, we focus on long term
performance. We are powered by 50.000 employees globally who
nurture a diverse, collaborative, and inclusive culture. Learning
and development for all employees is key because your growth is our
growth.Want to learn more? Visit boehringer-ingelheim.com and join
us in our effort to make more health.Boehringer Ingelheim is an
equal opportunity global employer who takes pride in maintaining a
diverse and inclusive culture. We embrace diversity of perspectives
and strive for an inclusive environment, which benefits our
employees, patients, and communities. All qualified applicants will
receive consideration for employment without regard to a person's
actual or perceived race, including natural hairstyles, hair
texture and protective hairstyles; color; creed; religion; national
origin; age; ancestry; citizenship status, marital status; gender,
gender identity or expression; sexual orientation, mental, physical
or intellectual disability, veteran status; pregnancy, childbirth
or related medical condition; genetic information (including the
refusal to submit to genetic testing) or any other class or
characteristic protected by applicable law.
Keywords: Boehringer Ingelheim, New York , Customer Engagement Specialist, Respiratory - Northeast Region (New York City), Healthcare , New York, New York
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