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Digital & Merchandising Strategist

Company: PVH Corp.
Location: New York
Posted on: April 9, 2021

Job Description:

If you are a current PVH Associate, please click this link to apply through your Workday account. Design Your Future at PVHDigital & Merchandising Strategist Objective: Bridge the gap between the Ck.com business and marketing functions to create an elevated customer experience. Provide support to streamline communication between cross-functional groups to ensure all business goals and objectives, including merchandising, site promotions, marketing efforts and KPI's, create a consistent customer journey.

  • Support execution of key moments on-site and through email, media and social channels related to product launches, content launches and business priorities
  • Review and approve all email, digital and social media marketing inclusive of linking strategy, content alignment and messaging
  • Partner closely with UX team to ensure that marketing calendar is aligned with site content calendar & social media calendar
  • Maintain digital promotional calendar inclusive of daily traffic plans along with all KPIs for business
  • Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs, inclusive of both buying & marketing files
  • Conduct industry research, competitive landscape information, identify new tools and current digital trends
  • Assist in execution of strategic and tactical business plans with key cross-functional teams to ensure all relevant organizational goals and implications are factored into digital marketing and e-Commerce projects
  • Manage merchandising, filters and search for all shops and PLPs for ck.com tied to digital strategy. Provide weekly analysis and communications around null search terms and other user pain points.
  • Work closely with UX and marketing on site content updates and marketing PDP support
  • Managing team site scrub cadence to support site & seasonal updates
  • Support filter strategies and research competitors to keep the site current and reflective of seasonal selection
  • Assist in Canada site streamlining and publishing/merchandising cadence. Partner closely with site coordinators for launch cadence.
  • Help execute UX site initiatives around merchandising, navigation & custom landing pagesRequirements:
    • 3 years' experience working in an e-Commerce environment where you have been responsible for creating and executing strategies across site merchandising, buying, and marketing to drive incremental revenue growth
    • Have previous knowledge and experience within digital marketing channels (email, SEO/SEM, search, affiliate & social media)
    • Willingness to learn, has a growth-mindset and creative problem-solving skills
    • Detail-oriented, analytical and process driven
    • Experience with Adobe and Google Analytics a plus.
    • Highly collaborative and flexible/adaptable to different environments and ways of working
    • Strong communication and presentation skillsPVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVHhttp://www.pvh.comContinue exploring our current job opportunities and take the next step towards designing your future. With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner's, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

Keywords: PVH Corp., New York , Digital & Merchandising Strategist, Hospitality & Tourism , New York, New York

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