eCommerce - Site Merchandiser (Remote)
Company: Conn's HomePlus
Location: New York
Posted on: May 16, 2022
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Job Description:
Job Description You may not know Conn's HomePlus, but you
should. We recently posted our 3 strongest quarters in our 130 year
history and with our new CEO, Chandra Holt (former EVP eCommerce at
Walmart.com) has big plans for growth. We are a specialty retailer
of home goods, including furniture, appliances and consumer
electronics, with a mission to elevate home life to home love .
With more than 150 stores and online at Conns.com , our over 4,500
employees strive to help all customers create a home they love
through access to high-quality products, next-day delivery and
personalized financing. The Site Merchandiser owns the
merchandising of a category on the Conns.com driving online sales
and conversion. Each Site Merchandiser will partner with a
Department Merchandising Manager (DMM) to optimize online
merchandising to grow sales and maximize margin and inventory turn
in alignment with category and overall eCommerce strategies. S/he
will translate the in-store category and overall eCommerce strategy
and incorporate into the online experience, including the visual
display of the category pages and category-specific taxonomy,
navigation and search experience. This role will have significant
influence on the business strategy and assortment buys. Key Duties
& Responsibilities The Site Merchandiser---s responsibilities
include, but are not limited to: Optimizes category online
merchandising strategy: Partners with DMM, eCommerce and Marketing
Teams to optimize category online strategy for growing sales while
maximizing margin and inventory turn. Translates in-store category
strategy and overall eCommerce strategy into online experience;
including decisions that improve product page views and conversion
rates and impact category & family pages (e.g. which products to
highlight, creative to launch), product pages (e.g. which
attributes must be listed), and online taxonomy, navigation, &
sorting functions. Formulates category strategies in creating
differentiated omnichannel and website shopping experiences for key
customer segments, leveraging a deep understanding of key customer
needs. Examines category merchandising strategies of key
competitors and best-in-class online retailers to understand
emerging online trends and web developments. Recommends changes
(e.g., promotions) to online category strategy based on customer
and competitive insights, understanding of brand and vendor
strategies, DSG company initiatives. Provides input on category's
online assortment plan and online assortment alignment strategy
(vs. in-store assortment) Customizes product attribution as
necessary to enhance product pages and drive conversion Responsible
for reviewing preview site and pushing live products online.
Executes category site promotions and analytics: Executes daily and
weekly site promotions and tab advertising preparations. Recommends
changes (e.g. assortments, promotions, pricing action) of category
online strategy to leadership on weekly, monthly, or quarterly
basis based on results of site analytics & promotional review (will
perform ad hoc analysis in Omniture, micro-strategy and KPI). Bids
for homepage and email space to increase visibility during peak
season. Ensures alignment of category online strategy with
eCommerce efforts: Partners with Content Managers to align on
content strategy (i.e. appropriate quality and quantity of copy,
images, and attribution) to maximize sales, margin and turn.
Partners with eCommerce Marketing on digital marketing campaigns
(Direct Mail, Email, Social Media) to maximize Omni-channel
messaging and Product Management on site enhancements, SEO and SEM
team to optimize search-related traffic. Required Experience
Bachelor's Degree in Business or Related Field 3-5 years of buying,
planning, or web retail merchandising experience Experience
managing to sales and margin goals, as well as analyzing website
metrics and optimizing merchandising to drive sales Deep
understanding of how customers shop online and in what ways that
differs from their in-store shopping experience and habits Conn---s
HomePlus is an equal opportunity employer.
Keywords: Conn's HomePlus, New York , eCommerce - Site Merchandiser (Remote), Hospitality & Tourism , New York, New York
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