Positions: Associate Director, Addressable Technology

Company: IPG Mediabrand
Location: New York
Posted on: May 28, 2025

Job Description:

Associate Director, Addressable TechnologyLocation: New York, New York, United States -Location: New York, New York, United States - Agency: Mediabrands - United States Ref#: 18154 - Type of Contract: RegularBusiness OverviewIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA , Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com .Position SummaryOur team is looking for an experienced engineering leader to help lead and manage a team of multidisciplinary developers , executing best in class omnichannel campaigns leveraging industry leading Programmatic Ad Servers and Ad builder/DCO [dynamic content optimization] tools .Working directly with a wide range of tech partner s , inter-agency and integrated teams, the Associate Director , will be the primary subject-matter expert for all addressable campaign builds, ad server s and new tech innovations. They should be comfortabl e working directly with multi-disciplinary team leads across the agency both in the US and supported global markets. The right candidate will be responsible for developing workflows, tech nical project/resource management, thorough QA ensuring successful launches while leading the development and prototyping of new automation and brand initiatives.Responsibilities

• Lead ad technology, tech integration tests , dynamic [ DCO] , and omni-channel campaign production efforts across multiple brand teams, geographical locations and products (including new business and new agency tech initiatives)
• Develop large scale programmatic and social campaigns across multiple formats and channels employing underlying code bases such as HTML/JS/CSS, and industry leading ad technology
• Balance resources across multiple projects and outsourced tech teams to ensure optimal delivery for all commitments, campaign deliverables, launches and roadmap objectives
• Facilitate campaign deliverystatuses,and lead day to day tech delivery conversations
• Audit and Define criteria for all functional and non-functional deliverable requirements including dynamic ad serving, data pass work streams , API /product feed integrations, asset tracking and tagging , performance outputs , creative authoring tools, scalability and quality assurance
• Facilitate and cultivate relationships with our preferred platform partners, to establish development best practices and requirements, ensure continued innovation through product advancements/ways of working, and continuity of service through reporting and troubleshooting
• Encourage innovation, adoption of cutting-edge technologies, inclusion, out-of-the-box thinking, cross-team collaboration, self-organization, and diversity
• Devise strategic roadmaps and onboarding materials for the continued advancement s in campaign delivery, QA automation tools and process adoption through our international developer hubs
• Engage and motivate the development teams in driving greater adoption of best practices , standardized development processes, automation tools, and increased ownership of overall product quality
• Manage the career growth of direct reports and team members by providing mentoring, coaching, goal setting and ongoing professional development opportunities
• Identify staffing needs and h ire /develop top talent while managing the performance of direct reportsRequired Skills & Experience
  • Extensive knowledge of digital creative best practices and deliverables
  • Ability to write scalable and modular code to employ multi-variant testing and dynamic creative industry standards.
  • Digital Creative Development(front-end) or relevant ad technology background with5+years experience
  • Demonstrated ability to balance campaign objectives and time-to-market requirements without compromising product quality
  • Strong understanding of IAB Standards and Digital Ad Formats & specifications
  • Working knowledge of Project Management & DevOps tools like JIRA, Smartsheets, Asana, Github
  • Self-starter with a high degree of self-motivation and initiative with the ability to build processes from the ground up and collaborate in a multi-stakeholder environment
  • Ability to identify skill and capacity gaps on the tech teams to inform the hiring and allocation of top talent
  • Proven ability to mentor and grow direct-reports, coach team members and manage performance issues
  • Ability to influence and coach multi-disciplinary developer teams and efficiently delegate tasks
  • Proven ability to identify inefficiencies, adapt and implement major process revisions
  • Strong written and verbalcommunicationskills
  • 2+ years working with internal andthird-partyAPIs [REST, SOAP, JSON] like Open Weather Map, CRM data, or product feeds
  • Experience working withthird partyad servers such asJivox,InnovidandMediaOcean
  • Detailed oriented with the ability support development team through troubleshooting and Quality assurance
  • Proficiency in Microsoft Office Tools (Excel, Word, PPT, Outlook, Teams)
  • Familiarity working with Creative Assets and Design apps such as Figma and the Adobe Creative Suite(primarily Photoshop, Illustrator, Adobe XD)Desired Skills & Experience
    • 1+ years Pythonexperience or comparable programming language
    • Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
    • Experience working with excel formulas for data matching, aggregation and math
    • Experience with database systems, Website CMS tools queries and normalization
    • Basic understanding and ability to work in After Effects as neededWe See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com .About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com .
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Keywords: IPG Mediabrand, New York , Positions: Associate Director, Addressable Technology, IT / Software / Systems , New York, New York