Senior Analyst, Experimentation

Company: David Yurman Enterprises
Location: New York City
Posted on: April 7, 2026

Job Description:

About Us David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Job Title: Senior Analyst, Experimentation Overview We’re looking for a hands-on Senior Analyst to own experimentation strategy and execution across Email, Paid Media, CRM lifecycle, and E-commerce. This role is responsible for designing rigorous tests, building measurement frameworks, and translating results into clear decisions that improve acquisition, conversion, retention, and customer value. You will partner closely with CRM, Performance Marketing, Technology, E-commerce, Product and UX, and Data Engineering to ensure tests are properly instrumented, statistically sound, and operationally feasible . You will also make sure learnings turn into changes in ongoing programs. Essential Duties & Responsibilities : Experiment design and governance Own end-to-end experimentation from hypothesis to design, launch, QA, analysis, readout, recommendation, and follow-through. Build and maintain an experimentation intake and prioritization process, including impact vs effort, confidence, and dependencies. Define best practices for sample sizing, power, holdouts, incrementality, multivariate testing, and test duration standards. Email and CRM experimentation Plan and evaluate tests across lifecycle programs, including triggers, journeys, segmentation, personalization, creative , frequency, and cadence . Design holdout strategies to measure incremental impact with appropriate risk Paid media experimentation Partner with Performance Marketing to run incrementality tests such as geo suppression , conversion lift tests, and holdouts. Translate paid media tests into business impact tied to CAC, LTV, contribution margin, and downstream retention. E-commerce and onsite experimentation Support onsite and UX testing for merchandising, Homepage, PDP , and PLP experiences, checkout, promotions, and personalization. Ensure proper event tracking, attribution alignment, and KPI definition, including conversion, AOV, revenue per visit, and margin. Measurement, reporting, and storytelling Create standardized test readouts that are easy for non-technical stakeholders to act on. Build dashboards and recurring summaries of the experimentation roadmap, outcomes, and learnings. Maintain a test knowledge base so learnings compound over time. What Success Looks Like (First 90 Days) Established a clear experimentation pipeline, including intake, prioritization, measurement plan, and readout format. Launched and read out multiple tests across at least two surfaces, for example Email and Onsite, or Email and Paid Media. Improved instrumentation and data readiness for testing, including event definitions and consistent KPI frameworks. Essential Qualifications: 4 to 7 years in analytics, experimentation, growth, or marketing measurement. Luxury r etail and e-commerce preferred. Strong knowledge of experimental design and causal inference fundamentals, including A/B testing, holdouts, power, bias, and confounders. Advanced SQL skills in Snowflake, BigQuery , Redshift, or similar. Comfortable working with behavioral and transaction datasets. Experience measuring marketing and lifecycle programs, including Email and paid media, with incrementality thinking. Ability to communicate results clearly to mixed audiences and drive decisions. Comfortable owning projects end-to-end in a fast-moving stakeholder environment. Other Qualifications: Experience with onsite testing platforms such as Optimizely, Adobe Target, AB Tasty, or Dynamic Yield. Familiarity with CDPs and lifecycle tools such as Salesforce Marketing Cloud Understanding of MTA and MMM concepts, and how to reconcile them with experimentation. Core Competencies: Structured thinker who turns messy questions into testable hypotheses and clean measurement plans. Practical statistician who is rigorous without overengineering. Strong operator who can manage timelines, dependencies, and QA details. Business-oriented communicator who ties results to profit, growth, and customer value. Location: TriBeca NYC / Hybrid (Monday – Friday) Estimated Base Compensation: $120,000-140,000 Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more. Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all. David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).

Keywords: David Yurman Enterprises, New York , Senior Analyst, Experimentation, IT / Software / Systems , New York City, New York