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Cloud Campaign Manager

Company: IBM
Location: New York
Posted on: December 7, 2017

Job Description:

Cloud Campaign Manager 117324BR Mission:
-Leader acts as the CEO of the project (campaign) and overall demand generation for segment area.
-Must possess knowledge of the business and be able to aide in crafting the message. As the leader of the project, campaign manager should drive the strategy and guide the team through design, deployment, measurement & optimization.
-Must possess a deep understanding of cohorts and audience(s) and be able to provide ongoing optimization of the tactic mix (digital vs. events. vs. email outbound, etc).
-Must have a deep knowledge of marketing automation, response lead management and how our technology will help the campaign to achieve expected results.
-Digs ...

Keywords: IBM, New York, Cloud Campaign Manager, IT / Software / Systems, New York, New York

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