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Business Analyst

Company: Robert Half Technology
Location: New York
Posted on: September 14, 2019

Job Description:

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: * Requirements & Product Roadmaps o Act as a functional expert on Marketing and Customer Data related systems o Lead requirement elicitation sessions with marketing business owners and translate business needs into functional requirements o Create epics and user stories for engineering teams o Partner with product managers to create and maintain product roadmaps and backlogs * Functional & Business User Testing o Review and provide feedback to engineering teams on functional test scripts/scenarios o Actively collaborate with engineering teams to validate solution(s) throughout each sprint o Lead end-of-sprint demos in partnership with product managers; facilitate and collate business feedback during the demos o Coordinate with marketing business owners on user acceptance testing strategy, planning and tracking o Partner with cross-functional teams to develop training strategies * Liaison for systems related issues, requests, etc. o Communicate and work with marketing, product and engineering on all issues and needs o Coordinate new capability and feature prioritization with business owners and product managers o Craft and deliver presentations on new capabilities and enhancements to assigned platforms For immediate consideration, please email all resumes to ryan.savage@rht.com QUALIFICATIONS & EXPERIENCE: Experience: * 5+ years IT experience with minimum 3 years of experience working in a business analysis role * 2 years of business analysis experience in Fashion, Retail or CPG industries is preferred * Experience working in cross-functional teams delivering marketing technology solutions or digital products using agile methodologies * Experience writing detailed user stories, and creating and maintaining a product backlog * Experience with one of the major marketing automation platforms (Salesforce, Adobe Campaign, Marketo etc.) * Previous experience implementing Salesforce Marketing Cloud or a Customer Data Platform (AgileOne, RedPoint, ActionIQ, SessionM etc.) is preferred Education: Undergraduate Degree in Computer Science, Business Management, or a related field Skills: Specific skills required for Business Analyst, Marketing Platforms include: * Strong analytical and problem solving skills * Effective communication skills - communicates effectively and at the right level based on the audience * Cross functional coordination - coordinates input and participation from diverse set of business stakeholders * Business Relationships - grows and strengthens relationships with business partners * Knowledge of Agile process and principles as well as Waterfall project management * Goal oriented and self-motivated within a collaborative team environment * Demonstrated ability to understand and discuss technical concepts * Strong functional knowledge of products in MarTech or AdTech space. Experience with one or more of the following platforms is strongly preferred - Campaign Management platforms, CRM systems, Data Management Platforms (DMPs), or Loyalty platforms Following skills are not required, but preferred: * Salesforce marketing cloud certifications * Agile methodology certifications * Experience working with customer data and analytics platforms - provided by Dice

Keywords: Robert Half Technology, New York , Business Analyst, IT / Software / Systems , New York, New York

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