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Brand Marketing Steward

Company: New York Life Insurance Company
Location: New York
Posted on: December 5, 2019

Job Description:

A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses "Be Good At Life." To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.Role SummaryThe Senior Associate, Brand Marketing will play a critical role in managing, governing, and driving adoption of the New York Life brand strategy, visual expression, and verbal identity across all touch points to ensure a cohesive and engaged experience for consumers, clients, and employees. The Senior Associate will serve as an in-house brand expert, leading cross-functional teams and external advertising agencies to ensure effective brand execution, increased consumer awareness, and the delivery of business objectives. This individual will also be responsible for managing the company store, which entails interfacing with our external partner as well as internal customers, and providing the team with regular recaps of sales, trends, and progress observed. Key ResponsibilitiesManage the company's brand standards and ensure they are always up to date and accessible to stakeholdersManage the company store, including ordering and maintaining merchandise within budgetDevelop a brand stewardship program within New York Life to ensure all employees know what makes New York Life's brand specialStrategize, plan, and execute marketing designs and activities in collaboration with external agency partners and internal designers to establish and maintain brand presence in the insurance industryGenerate and develop visual and creative brand, working in collaboration with other members of the Marketing team and design leadersEducate internal stakeholders, including all Marketers, on the brand visual expression and verbal identityDevelop and maintain key relationships across multiple stakeholdersServe as in-house expert in brand voice and namingSupport communication needs for the Brand Strategy Team by working closely with our Internal Communications partners and by being the main point of contact for brand related project requestsResponsible for partnering with compliance on brand related materials and inquiriesEvaluate effectiveness and efficiency of current tactics and make recommendations for improvementSupport the Marketing team with ad-hoc projects, reporting, and analysisAssist in the management of the company's trademarks by participating in regular check-ins with the Office of the General Counsel and identified business areasEnsure all estimates/invoices for brand related expenses are signed off on/paid in a timely manner Skills & CompetenciesBrand and communicationsConsumer marketingAbility to coordinate and prioritize duties for multiple projectsUnderstanding the media landscapeStrong communication skills including interpersonal, written, and verbalCreate initiatives that resonate with our audienceAbility to work in a fast-paced environment ExperienceBachelor's degree, preferably in business, marketing or related field5+ years of marketing experience specializing in brand marketing and advertisement through internal and external channelsPrevious branding experience, ideally in a creative/digital agency environment #LI-JP1EOE M/F/D/VIf you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: (212) 576-5811.

Keywords: New York Life Insurance Company, New York , Brand Marketing Steward, Other , New York, New York

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