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Head of Brand

Company: Prodigy Finance
Location: New York
Posted on: December 5, 2019

Job Description:

Prodigy Finance - who we are Prodigy Finance is a platform that enables financing for international postgraduate students at the world s best universities, whilst delivering competitive financial and social returns to alumni, institutional and private investors. This borderless and innovative model enables education loan financing to students from across the globe, whilst using predicted post-degree affordability rather than present-day salary. Since 2007, Prodigy Finance has extended over US$800 million through the platform to fund over 16,000 students from over 150 countries. Our team of over 200 (and growing) is already truly global. Our head office is in London with much of the team being based in beautiful Cape Town. We also have an office in New York plus team members based across Europe and Asia. We are funded by some of the best, pre-eminent institutions in the world including Index Ventures, Balderton Capital, RMIH, Credit Suisse and Deutsche Bank. Why this is an amazing opportunity This is a new role in the business, reporting directly to the Head of Marketing, and is perfect for an experienced brand marketing professional who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, extremely fast growing company. The sense of impact and reward will be huge. You will help to build a product which makes a very real difference in the world. Be a part of delivering socially responsible financial services to the masses; make it possible for students from more than 150 countries to obtain the finance to fulfil their dream of studying at the world s top universities and schools. We are a non-hierarchical team; this means that you are going to get exposure to all aspects of our business immediately. You ll gain as much accountability as you can handle and have a huge influence on scaling the company. Our team is very international and very sociable; you will interact with the broader business on a regular basis. The position will be based in Cape Town. One of our goals is to build one of the top FinTech teams and cultures anywhere in the world. This means putting a lot of time into ensuring we only hire people with exceptional potential and creating the best working environment possible. If you want to work somewhere where you're learning from some of the best brains in FinTech, this would be a good fit. Why join Prodigy Finance * Be a part of a pioneering global growth company * Experience the excitement and learn from being part of an incredibly fast-growing young company. No kidding exponential growth. Happening right now * Be pivotal in continuing to scale the business by identifying smart solutions and partners with tech at the heart of it * Enjoy the agility and flexibility offered by our culture culture. We re still a start-up at heart, so you can expect a sociable, relaxed and friendly work environment (with a serious coffee culture where you can wear shorts to work) * We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop * Gain an inside perspective on the functioning of a venture-backed FinTech company with successful start-up roots, backed by top VCs, learn day-to-day management and build functional expertise * Build a platform that helps to make a very real difference in the world What you will do in the role As the Head of Brand, you will help us articulate and spread a brand story of democratised access to the world s best graduate courses. Along the way, you ll help build and lead a team with expertise in Content, PR and Policy, and collaborate closely with other teams in Product, Operations and Business Development. Specific responsibilities: * Define the Prodigy Finance brand, in a formal exercise involving others in the company and potentially drawing on freelancer or agency talent * Bring the brand to life through (new and existing) customer touchpoints online and offline, including our content, business development outreach, website, and operations / customer support * Help create an ambitious strategy for Content, which is something our target audience have a vast appetite for, that might span the spectrum from forums for peer-to-peer discussions all the way to intellectual capital * Help craft and oversee an ambitious program of PR, rooted in richly-developed view-points on a small set of themes relating to our brand * Build and develop a world-class brand capability and team What you will be measured on * Quantitatively: Levels of Awareness & Consideration for our key demographics, across multiple markets * Qualitatively: * The development and implementation of a brand that appeals to stakeholders internally and externally * The management of a thriving, high-performing team What you need to be great at * Defining and distributing a brand, without having to rely on substantial media spend * Working across borders: our audience spans multiple continents and our Marketing team, London and Cape Town, with a likely outpost in New York * Influencing and collaborating skilfully within and beyond Marketing Who we are looking for; track record must haves * At least 8 years experience in Marketing and particularly Brand, though we d consider fewer years experience if offset by experience in other areas, e.g. as an entrepreneur or on the commercial side of things Experience that would be nice to have (but we ll trade off if everything else fits) * Start-up experience. Sometimes the earth moves beneath your feet at Prodigy Finance, so you've got to be comfortable with ambiguity, and able to adapt easily as you set up processes for us to grow into. * Experience working in financial services or another regulated environment * Cross-border experience: marketing to audiences and managing teams across borders The Prodigy Finance fit; attributes which run true in everyone at Team Prodigy To be an A player at Prodigy Finance, you need to possess in spades - the following attributes: Innovative + Smart Be curious enough to want to know more, think out the box, maybe even break the box, show initiative and be smart about it to find implementable, impactful solutions. International + Accountable Push yourself to be better every day. Work with others across the world, be resilient, add value and then hold yourself accountable. Encourage and celebrate each other. Energetic + Fun Sense of humour = survival. Bring energy and fun. Wear your heart on your sleeve. Work hard and find the time to play. We re in this together. Do you want to be our next Head of Brand? Here s what to do now: If this sounds exciting and you'd like to have an informal chat, get in touch below and tell us why you want to work at Prodigy Finance.

Keywords: Prodigy Finance, New York , Head of Brand, Other , New York, New York

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