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Senior Account Executive, Digital Influencer

Company: DeVries
Location: New York
Posted on: January 16, 2020

Job Description:

DeVries Global is a mid-sized consumer communications agency and proud member of Interpublic Group (IPG) a leading provider of marketing solutions with a roster of world-class agencies across the marketing spectrum in all major world markets. We have grown from a New York flagship into a global network with wholly-owned offices in London, Beijing, Shanghai, Taipei, and Singapore. Clients count on us because we are just big enough to offer seamless global capabilities, but can also move quickly, nimbly, and with high-impact precision.

DeVries Global is currently seeking a passionate self-starter to join the agency as a Sr. Account Executive focusing on digital influencer work. This individual will be working on one of our beauty accounts.
PRIMARY RESPONSIBILITIES:

Act as the primary influencer representative for the team

Vet and recommend influencer partners through a quantitative and qualitative lens

Execute partnerships with talent/talent agents from negotiation/contract phase through campaign completion, including liaising with talent and client(s) on content approvals

Work with legal to create and execute influencer contracts

Foster relationships with digital influencers for paid partnerships and earned social coverage Create and manage influencer database
Execute influencer mailers

Act as influencer point person for all live experiences, such as press events

Be proficient in (or comfortable adopting new) Influencer tools

Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity Be a team catalyst for decoding culture:

o In partnership with Business and Creative Intelligence groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for program planning, execution and real-time optimization Foster a digital-led approach:

o Work with an integrated mindset, collaborating with Business and Creative Intelligence groups on digital influencer strategy, selection, campaign concepting, contracting, briefing, management and activation

Contribute to team delivering tactics on time, within budget and achieving results:

o Create and manage timelines, liaise with vendor partners and clients

o Monitor and track influencer coverage, develop influencer coverage reports, working with Business Intelligence group to provide analysis that informs strategy and activation

o Update the budget tracker, billing expenses back to the client

o Draft meeting agendas and action item recaps

EDUCATION
Bachelors Degree or equivalent
PROFESSIONAL EXPERIENCE
3-4 years related professional experience
SUCCESS FACTORS:
Experience in leading influencer campaigns end to end
Knowledge of influencer marketing space and trends
Passion for digital influencers
Ideal candidate comes from a culture-led agency (digital, communications,
creative, media buying) or in-house company
Highly organized and able to prioritize multiple tasks and manage time in a consistent manner
Able to work independently and own assigned projects
Creatively curious
Ability to solve problems effectively and efficiently

DeVries Global is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Keywords: DeVries, New York , Senior Account Executive, Digital Influencer, Other , New York, New York

Click here to apply!

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