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Head of Growth Digital

Company: Thousand Fell
Location: New York
Posted on: November 23, 2020

Job Description:

ABOUT THOUSAND FELL: THOUSAND FELL is revolutionizing retail and building the first at-scale platform for circular footwear. We believe that together we can end textile waste and redefine the sustainability narrative for the next generation o that is inclusive, affordable and full circle. THOUSAND FELL has launched the first fully recyclable sneakers and has built a backend supply chain that allows us to collect, separate, and recapture materials to put back into new sneakers. These sneakers are high frequency use basics where the first user is typically the last. THOUSAND FEL pioneering closed-loop retail to solve the waste problem in fashion. When you are done with your THOUSAND FELL sneakers, send them back (on us!) and you will never have to send another shoe to landfill. THOUSAND FELL s vision is supported by a veteran team and investment group committed to seeing change within retail and leading the transition to a circular economy. The THOUSAND FELL family includes former executives from Cole Haan, Keds, and Nike, and is looking to build an awesome NYC based team to change the future of retail. ABOUT THE ROLE: THOUSAND FELL is excited to expand its leadership team with the Head of Growth & Digital. This new position requires an analytical and creative leader to oversee e-commerce and digital strategy. The ideal candidate is a results- oriented operator excited to innovate and execute high growth strategies that identify new customers while actively retaining and engaging existing customers. This individual will have wide-ranging ownership of all strategy and tactics aimed at driving business growth, with a special focus on e-commerce CRO, paid performance marketing and digital product management. We have big ambitions for our DTC business and are looking for a strong leader who will set the vision and strategy to achieve these goals. You ll thrive in this role you are a driven, self-motivated and creative problem solver who is highly analytical and executes with excellence. WHAT YOU LL ACCOMPLISH: * Establish and implement THOUSAND FELL s long-term DTC vision, strateg and tactical plan. * Lead all aspects of DTC business and holistic channel marketing to hit aggressive revenue growth targets. * Be a key voice in cross-functional brand leadership and the identification of long-term growth opportunities and brand strategy. * Lead growth and paid plans to support in person and offline retail as well as wholesale and brand partnerships. * Drive digital growth and innovation across functional areas including performance marketing, site performance & design, email, and SEO. * Oversee digital product management, working closely with the development team, manage Thousand Fell web experience, and UX/UI strategy with a focus on mobile. * Ownership of all paid channels including Instagram, Snapchat, YouTube, direct mail, and OOH etc. * Oversee performance marketing strategies, including email, paid social, search, display and affiliate campaigns in conjunction with agency on retainer. * Working closely with the Head of Brand Marketing, oversee the testing and improvement of campaign creative, copy, and audience targeting to ensure campaign optimization; manage and optimize channels to hit sales targets effectively and efficiently. * Partner closely with cross-functional teams to ensure proper messaging, timing and execution of campaigns across email and inbound paid channels. Strong understanding of and steward of the brand through all digital touch points. * Improve internal processes and proactively make recommendations to support a rapidly-scaling organization. * Build, manage, and develop a thriving growth & digital team. WHAT YOU LL BRING: Requirements: * At least 4-7 years of experience in consumer e-commerce brands. * Proven track record leading and scaling digital performance marketing initiatives. * Ability to lead, develop, and grow happy teams. At least 3+ years of team management experience across digital, creative, and brand marketing teams. * Experience creating and implementing a growth roadmap, as well as leading internal and external partners in the execution of the roadmap. * Proven ability to vet, onboard, and manage external development agencies * Understanding of e-commerce funnels, UX fundamentals as well as design, and web technologies. * In-depth knowledge of Google Analytics, Google AdWords, social media advertising, affiliate programs and email marketing tools. * Must have a no task is too small mentality and the ability to thrive within a fast-paced startup environment, balance competing priorities, and create structure and processes. * You re a self-starter who can take the initiative and run with it. Yo bring a positive attitude to your work and authentic enthusiasm to your team. Bonus: * Familiarity with Shopify or Figma/XD * Experience overseeing UX/UI improvements to web * Experience with paid marketing or ad buy placement * Data analytics or modeling background need to hack our data t grow! THOUSAND FELL is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone is welcome, is celebrated for being themselves, and can succeed together. THOUSAND FELL is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. THOUSAND FELL s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to fostering diversity across our company. To apply, please send resume and cover letter to . Show moreShow less

Keywords: Thousand Fell, New York , Head of Growth Digital, Other , New York, New York

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