Senior Publicist
Company: Rachel Harrison Communications
Location: New York
Posted on: February 25, 2021
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Job Description:
RHC is looking for a Senior Publicist to join our WINE & SPIRITS
team with a keen understanding of the media landscape and strong
public relations skills. This candidate should have prior agency
experience working with wine & spirits clients. The Senior
Publicist will potentially lead accounts including proactive and
reactive media relations, strategy writing, creative writing (press
releases, media alerts, content, etc.), and creative brainstorming.
Senior Publicists manage account teams, have very strong
relationships with media and some experience with new business
(assisting with proposal writing, researching relevant business
leads).**This person must have had agency experience. **Please do
not apply without beverage or spirits experience. Responsibilities:
* Create meaningful and impactful comprehensive public relations
strategies and plans * Conduct proactive and reactive media
pitching; successfully pitch stories and meet with media to deliver
high quality results * Act as day-to-day client contact for a
selection of accounts * Lead client calls and meetings * Seek out
creative ideas and opportunities to identify and cultivate story
ideas for media pitching * Contribute to creative brainstorming
sessions * Create key assets for accounts including press releases,
fact sheets, biographies, messaging, media alerts, agendas and
recaps * Follow industry and client category trends and regularly
share insights, thoughts and key findings as it relates to
competitors * Delegate effectively, setting clear expectations and
deadlines to junior team members * Provide needed resources for
projects * Manage quality of work on multiple accounts with
professionalism and support team leaders * Support on new business
proposals with research, brainstorming ideas and proposal creation
Qualifications: * 4-6 years of experience in public relations with
a focus on wine & spirits; agency preferred * Ability to manage
multiple accounts with ease and professionalism; ability to work
under pressure * Excellent verbal, written, presentation and follow
up skills * Effective organizational and project management skills
* Creative writer with experience crafting assets (press releases,
bios, media alerts, etc.) * Ability to manage a junior team as a
mentor; delegate work effectively * Lead by example; demonstrate
proven strong work ethic
Keywords: Rachel Harrison Communications, New York , Senior Publicist, Other , New York, New York
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