Senior Publicist

Company: Rachel Harrison Communications
Location: New York
Posted on: February 25, 2021

Job Description:

RHC is looking for a Senior Publicist to join our WINE & SPIRITS team with a keen understanding of the media landscape and strong public relations skills. This candidate should have prior agency experience working with wine & spirits clients. The Senior Publicist will potentially lead accounts including proactive and reactive media relations, strategy writing, creative writing (press releases, media alerts, content, etc.), and creative brainstorming. Senior Publicists manage account teams, have very strong relationships with media and some experience with new business (assisting with proposal writing, researching relevant business leads).**This person must have had agency experience. **Please do not apply without beverage or spirits experience. Responsibilities: * Create meaningful and impactful comprehensive public relations strategies and plans * Conduct proactive and reactive media pitching; successfully pitch stories and meet with media to deliver high quality results * Act as day-to-day client contact for a selection of accounts * Lead client calls and meetings * Seek out creative ideas and opportunities to identify and cultivate story ideas for media pitching * Contribute to creative brainstorming sessions * Create key assets for accounts including press releases, fact sheets, biographies, messaging, media alerts, agendas and recaps * Follow industry and client category trends and regularly share insights, thoughts and key findings as it relates to competitors * Delegate effectively, setting clear expectations and deadlines to junior team members * Provide needed resources for projects * Manage quality of work on multiple accounts with professionalism and support team leaders * Support on new business proposals with research, brainstorming ideas and proposal creation Qualifications: * 4-6 years of experience in public relations with a focus on wine & spirits; agency preferred * Ability to manage multiple accounts with ease and professionalism; ability to work under pressure * Excellent verbal, written, presentation and follow up skills * Effective organizational and project management skills * Creative writer with experience crafting assets (press releases, bios, media alerts, etc.) * Ability to manage a junior team as a mentor; delegate work effectively * Lead by example; demonstrate proven strong work ethic

Keywords: Rachel Harrison Communications, New York , Senior Publicist, Other , New York, New York