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Senior Planner

Company: Havas Media Group Spain SAU
Location: New York
Posted on: February 25, 2021

Job Description:

Agency : Havas Health & You Job Description Summary : Job Details:
--- Job Posting Title: Senior/Director of Engagement Strategist
--- Job Profile: Digital Marketing Strategist who has a mix of strategy, CX, social, analytics, and creative thinking
--- Job Description Summary: Lead an integrated team by directing the strategy behind all initiatives in which the brand engages with customers, whether with digital, social or traditional content, platforms or media. Job Description : Job Description:

  • General Activation & Engagement Planning Expertise:
    • Utilize research and analytics to uncover unique customer-brand connections
    • Fluent in developing strategies, programs and tactics for both HCP and patient communication across the CX
    • Contribute to campaign and messaging strategies to ensure engagement/activiation is baked into the campaign idea
    • Ability to understand both HCP and patient perceptions/behaviors to create programs that bridge their divide
    • Ability to concept activation program ideas with creative teams (lead brainstorms, refine output and refine ideas)
    • Partner with innovation specialists and technologists to apply the best innovations to program ideas
    • Report and tell stories on how brands, the category and competitive set engage the customer
    • Lead and moderate strategy development initiatives, workshops and brainstorms for clients and internal initiatives
    • Uncover research insights, analyze data, cultural trends and develop implications and recommendations
    • Effectively craft creative briefs and lead team briefings
      • Skills, Capabilities & Techniques:
        • Design and/or consult with market research groups on discussion guides and research methodology
        • Establish strategies for digital programs and channels such as CRM, NPP and social media
        • Experience with analytics systems and tracking tools to monitor campaign performance and provide recommendations
        • Conduct A/B testing to develop content recommendations and insights for future marketing efforts
        • Analytics content performance and evaluate changes over time
        • Experience in developing social media program strategies, content planning and social tracking/measurement
        • Experience with content planning and omnichannel marketing approach
        • Lead workstreams from beginning to end with complete autonomy
          • Leadership, Team Collaboration & Client Relationships
            • Pursues positive collaborate with internal brand team members and client teams by offering value across all projects
            • Maintains a broad view across programs and workstreams to ensure alignment and consistency
            • Able to not only share a vision for the brand or program, but can create team ownership to drive commitment
            • Interest in understanding the skills of peers for better collaboration and ensuring a truly integrated marketing program
            • Design and moderate internal and external workshops to solve Activation and CX challenges
            • Interest in collaborating with other strategists (pool resources together) to help solve individuals' challenges
            • Sees success in the work happens by having fun, sharing big ideas, ,
              --
            • Background/experience and skills:
              • Bachelor's degree (B.A. or B.S.) from a four-year college required.
              • 5-7 years of experience working as a Digital Strategist or Engagement Planner
              • Serve as a strategic consult to assigned accounts with minimal supervision
              • Experience in engaging and working with clients as partners
              • Excellent written and verbal communication skills
              • Good presentation and moderation skills
              • Ability to work independently with little supervision
              • Proficiency with MS Office, including Word, PowerPoint, and Excel
              • Proficiency with Google Analytics and Social Media Analytics platforms Skills : Contract Type : PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.Due to high volume of applications, only eligible or matching candidates will be contacted by us. Posted Today Full time JR0025148 About Us Havas Group
                Havas Group is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world's best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients.

                Life at Havas
                We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Villages are the homes we work in.
                We encourage our people to take advantage of the many opportunities to grow-whether it be a local agency training, a special project or one of our unique global development programs. We believe we are at our best when we can have a healthy debate, yet still be there to support one other--- just like families do. Life at Havas is about creating great work Together. We are #HavasTogether. Similar Jobs Follow Us Click here to read our detailed privacy policy text

Keywords: Havas Media Group Spain SAU, New York , Senior Planner, Other , New York, New York

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