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Head of Acquisition

Company: Peach & Lily
Location: New York
Posted on: April 10, 2021

Job Description:

ABOUT USPeach & Lily is a 100% Worry Free skincare brand designed to transform your skin. Our CEO and founder, Alicia Yoon, struggled with eczema her entire life. She learned how to take back control of her skin while training and practicing as an esthetician in Korea and New York, and she is passionate about empowering our community members to achieve their very healthiest skin - with zero compromises. You can find Peach & Lily at and ULTA Beauty. Shop our Peach Slices brand at , CVS, ULTA Beauty, and Amazon.
100% WORRY FREEWe are the creators of the Glass Skin Refining Serum and the Peach & Lily Collection - 100% Worry Free skincare with formulas that deliver big results with zero compromises. Cruelty-free, Spa-grade, toxin-free, delightful, and accessible. We are also the creators of Acne Spots Dots and the Peach Slices line - easy, fun and affordable skincare with no harsh chemicals, dyes, alcohol, parabens, or sulfates.
WHO YOU AREPeach & Lily is seeking a Head of Acquisition/Growth to join our growing marketing team. This is an opportunity to take on a leadership role on our fast-paced, creative and innovative team. If you are a strategic and analytical performance marketer with 6+ years of experience in the brand or beauty space, we would love to hear from you! We are seeking a marketing leader from the beauty space to join our team and help build out our strategic growth roadmap for our paid social, paid search, affiliate, and digital media programs. Reporting to the VP of Marketing, this role will be a key stakeholder on the marketing team.
RESPONSIBILITIES:

  • Identifying new opportunities to drive traffic, conversion, and new customers
  • Owning and developing content, messaging, and growth strategies across all acquisition marketing channels
  • Responsible for the budget and allocation of budget across the full media mix to maximize growth
  • Managing all key agency relationships and ensuring budget alignment and growth goals are achieved
  • Building seasonal marketing plans against customer, revenue, and brand goals.
  • Identifying opportunities that will profitably grow the business and generate incremental revenue while enhancing brand awareness
  • Contributing to the overarching content calendar and strategy for your channels, collaborating with key partners to develop 360 campaigns
  • Experience with and keen eye for staying on top of trends, agencies, ads, and digital experiences that work in the beauty space
  • Researching competition, investigating benchmarks, and providing suggestions for improvement
  • Bringing innovative and measurable new ideas across all key channels
  • Working closely with organic social team to identify strategic platforms and align on KPIs
  • Developing internal documentation of best practices, reporting and processes for all acquisition channels
    A LITTLE BIT ABOUT YOU:
    • Bachelor's degree
    • Must have at least 3 years of beauty experience (in-house or agency) to be considered
    • 6+ years of experience in the digital marketing space on the retail/brand side
    • Must have in-depth Paid Social and Paid Search management experience
    • 2+ years in a mid- or senior-level management position managing large-scale budgets
    • Experience owning the messaging, creative, and performance marketing strategy for a major brand
    • Proven track record of driving business and customer results in a medium to large-sized organization
    • Demonstrated depth of understanding and experience with media and digital marketing channels
    • Analytical thought leader with strong financial acumen, and ability to derive storytelling through data; comfort with various sets of marketing, customer and financial data, with ability to summarize in a meaningful and actionable way
    • A strong creative eye and ability to build out paid content strategies aligned with the Peach & Lily brand aesthetic and vision
    • Must have a passion for staying on the leading edge of all things digital
    • Familiarity with reporting and analytics programs including Google Analytics, AdWords, Facebook Business Manager, etc.
    • Ready to build a 360 acquisition strategy and execute toward shared growth and revenue goals
    • Strong leadership skills
    • Passionate about beauty, especially skincare!
      WHAT YOU CAN EXPECT:
      • Competitive compensation and benefits
      • A flat structure and an opportunity to have an outsized impact
      • As much responsibility as you can handle, and then a little more
      • Testing the newest beauty products from Korea - before anyone else

Keywords: Peach & Lily, New York , Head of Acquisition, Other , New York, New York

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