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VP, Global Head Omnichannel Customer Engagement

Company: Novartis Pharmaceuticals
Location: East Hanover
Posted on: June 12, 2021

Job Description:

21st Century evolution and innovation in digital technologies, data and advanced analytics are constantly evolving the healthcare environment. Through analytics and advanced technologies, Novartis is fundamentally redefining how we deliver innovative science, operational excellence and personalized customer experiences.

The needs of our customers are also evolving and we aim to deliver our medicines to patients and customers in a way that is as innovative as our science !

About the role

A critical Data & Digital position responsible for leading Novartis Oncology BU's (Business Unit) Global Omnichannel team and worldwide function, driving the Omnichannel Engagement strategy and operations across franchises and channels within commercial and medical functions, reporting to the Global Head of Data & Digital Oncology.

This is your Chance to invent the engagement model of tomorrow by driving the strategic design, creation and implementation of customer-centric omnichannel engagement plans focusing on the channel marketing mix by customer segment, leveraging existing channels and developing new ones.

What You'll Achieve

  • Lead the Global Omnichannel Engagement team (Hematology, Solid Tumors, Medical, web / media, digital congress) who support the global Marketing/ Medical teams in planning their next generation omnichannel campaigns and leading their activation, while driving the development and roll-out of new enterprise channels, particularly in non-personal area incl. dynamic marketing
  • Be the functional leader of the omnichannel teams in the top 10 markets (ex-US) and stimulate their development and coordination across the world. Design and lead multi-country project piloting the latest frontiers of personalized and automated marketing
  • Closely collaborate with Global Franchises, the Content Supply Chain, IT and Regions to build more efficient and flexible personalized content production and distribution supply chain across channels, in line with the customer centric brand and disease strategies
  • Hire, train, develop, and inspire team to deliver excellence in customer engagement and Omnichannel Marketing Program


What you'll need to be successful ?

  • Bachelor's required. MBA preferred
  • 10+ years of digital marketing experience related to commercial and medical activities, including implementing and scaling digital solutions at scale globally and/or regionally
  • Experience in driving digital global organizational change in large organizations with senior facing responsibilities, in pharmaceuticals; experiences from other industries e.g. FMCG or Finance considered a strong plus
  • Ability to work effectively across geographies and cultures, build relationships, collaborate and influence within a complex matrix organization; at ease with uncertainty and ambiguity
  • Demonstrated business impact of omnichannel initiatives, through organizational metrics, revenue, profit or spend optimization initiatives.
  • Thought leadership in the omnichannel and digital marketing arena with a track record of innovation
  • Proven people leadership and management skills
  • Solid understanding of Global digital landscape, development processes and methodologies, demonstrated innovative mindset
  • Inspirational, creative thinker who can bring forward long-term solutions to innovate around HCP and consumer engagement and technology solutions
  • Customer-centric mentality and entrepreneurial spirit

In return, you will receive:

Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, employee recognition scheme.

Why consider Novartis?

799 million. That's how many lives our products touch. And while we're proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people's lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you're given opportunities to explore the power of digital and data. Where you're empowered to risk failure by taking smart risks, and where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.

Imagine what you could do at Novartis!

Keywords: Novartis Pharmaceuticals, New York , VP, Global Head Omnichannel Customer Engagement, Other , East Hanover, New York

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