About Bergdorf Goodman As the house of extraordinary taste for
We are New Yorks original icon of style.
The legendary window on inventive inspiration,
Discerning since day one, we define the culture of fashion.
We are a community of creative ingeniuses
Cultivating experiences beyond the expected, and nurturing ideas
that inspire the joy of discovery.
We thrive on bringing exceptional creative talents together.
We are unabashedly luxury.
And luxury is ours to define.
We are Bergdorf Goodman
Darcy Penick, President of Bergdorf Goodman and one of the first
leaders in pure-play fashion e-commerce, has built a team of
industry pioneers who are bringing their collective expertise and
commitment to operational excellence to the world of Bergdorf
Goodman. As the destination to discover best in class designers,
emerging brands and exclusive products, Bergdorf Goodman provides
customers with transformative experiences that embody the
definition of modern luxury.
DIOR Brand Manager
The Dior Brand Manager is the leader and brand ambassador for
DIOR the vendor in Bergdorf Goodman, playing a crucial role in
building and developing an exceptional team. The Brand Manager
drives results, consistently provides superior client service and
ensures the boutique exceeds defined performance targets while
delivering on both the BG and vendor brand experience.
- Promotes the vision and culture of BG, while balancing the
alignment of loyalty to the BG brand and being a champion of the
- Develops and achieves business goals, partnering with BG and
the vendor to devise creative and strategic solutions to increase
- Owns Associate performance management, career development, and
coaching as needed.
- Recognizes and celebrates outstanding Associate performance,
addresses opportunities for business and behavioral
- Manages and coaches BG Connect and as a tool for generating
- Manages BG strategy and initiatives to achieve sales goals for
the vendor and the achievement of each home base associate's goals
(including sales volume, and any defined KPIs)
- Creates and manages a strategy to increase brand availability
to OHB Emerging Sellers
- Optimize purchase receipts and reserves through a clear
understanding of existing and emerging Dior client potential.
- Creates and implements Client Strategies ensuring there is a
clear vision for an Emerging Elite Program in BG as well as a
strategy for Development and Retention of current VIC client
- Leads the partnership and execution between BG and vendor brand
on all client-facing events and experiences
- Collates business recaps to communicate to all critical stake
holders through executive summaries and seller communication
- Keep proprietary info in BG, utilizing the utmost discretion in
Job description is not designed to cover or contain
comprehensive listing of duties, responsibilities, or activities
that are required of the employee for this job. Duties,
responsibilities, activities may change at any time with or without