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Director, Planning

Company: GroupM
Location: New York
Posted on: June 12, 2021

Job Description:

About the Role:

We are looking for an experienced media planning director to lead the planning and brand output for one of the agency's biggest clients. The Media Planning Director will be the main planning point of contact for the client and day-to-day lead - a trusted strategic partner, and opinionated expert on market, industry issues and media industry trends. You will lead and develop integrated media planning solutions working with teams across the wider agency.

Your Impact:

  • Assist the client in the development of their objectives, by understanding the challenges and opportunities in their sector
  • Create and manage key planning outputs and lead monthly planning meetings
  • Prioritize and input into team resourcing and client serving decisions
  • To foresee and pro-actively resolve planning issues with clients and business
  • Responsible for interpreting client briefs - able to understand client's business challenges and engage specialists to identify a planning strategy to address it
  • Work with the strategy team to identify key audience insights that drive our responses
  • Confidently tackle questions on media efficiency and core metrics
  • Consults with 'digital experts' for advice and stimulus, but actively manage all planning irrespective of discipline. Capitalizes on all opportunities to further their digital knowledge
  • Produce and execute campaigns that use media creatively through to media partnerships
  • To oversee the financial aspects (including invoicing) of the account and contributing to trustworthy financial forecasting
  • Responsible for the management, coaching and development for the planning manager that reports to you

Your Qualifications:

  • Considerable experience of planning and coordinating communication strategies not just media planning across bought, owned, and earned media
  • A strong understanding of communications planning and the flexibility to adopt/adapt different approaches to create differentiating solutions
  • Excellent client servicing skills leadership and influencing skills. Previous experience gained on a similar fast paced, quality-focused brands would be a distinct advantage
  • A proven track record in growing both your client's and the agencies' business
  • Consistently demonstrate curiosity and have a drive to make themselves better at what they do and to increase their knowledge
  • Passionate to learn and maintain a detailed topical knowledge of relevant media developments, and actively seeks opportunities to learn
  • Highly collaborative with the ability to facilitate a productive working relationship across the agency as well as a passion for leading and managing people

About m/SIX:

m/SIX is a boutique full service media agency. We use data, technology and analytics to integrate media and creative and drive best in class connection planning, strategy and activation.

m/SIX's approach to media is a unique model. Our talented digital natives work as integrated team members within our clients' marketing organizations and/or within the creative agencies. This means we sit at our clients' and agencies' offices and collaborate as true business partners. Our flexible and agile structure and consultative media skillsets drive better business results.

m/SIX's US clientele includes AstraZeneca, Aetna Healthcare, David Yurman, Chico's, Giant Eagle, BNY Mellon, Regions Bank, among others.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Keywords: GroupM, New York , Director, Planning, Other , New York, New York

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