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Account Director

Company: GumGum
Location: New York
Posted on: June 12, 2021

Job Description:

Summary

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising industry. The company's contextual advertising engine, Verity, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum's advertising solutions deliver industry leading efficiency, accuracy and performance.

The Account Director role is an individual contributor responsible for prospecting and closing sales in GumGum's Market Leading Contextual Advertising platform. Reporting to VP, East Coast Sales in NYC, this role is responsible for developing key relationships within large and mid-size agencies with occasional managerial guidance on strategic client calls. We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team.

Account Directors have experience and deep knowledge of the online media landscape, the advertising community and have at least 4+ years of digital media experience. The Account Director uses existing processes to solve a variety of challenging problems to deliver for clients. The role is required to apply independent judgment and discretion to select appropriate options from GumGum's defined and proven products.

Responsibilities

  • Drive revenue for East Coast - Responsible for a book of business of $6M (yearly goal), driving renewal revenue and new business in our East Coast region. This role is responsible for prospecting and growing large to mid-sized agencies across a variety of accounts. Major focus is PHD under the Omnicom Holding Company.
  • Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
  • Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP's, and out of the box sales solutions
  • Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies. Support the roll out and roadmap of Verity in 2021 and provide market insights from clients

  • Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
  • Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients' needs
  • Internal Collaboration - Work with Account Manager, CSM, PSM and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.

Minimum Qualifications

  • Bachelor's Degree in Media or Marketing/Advertising field
  • Ideally 4+ years of selling experience in digital advertising sales is a must
  • Experience managing a large book of business (3-4M+)
  • Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
  • Programmatic experience required
  • Strategic relationships across Omnicom and/or multiple holding companies is a plus
  • Proficient in SalesForce, Powerpoint, Excel, and Word

Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare including 100% coverage for Employee + Spouse/family
  • Dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program (role dependent)
  • Paid parental leave
  • Goodly - student loan contribution plan
  • WFH monthly stipend
  • Anniversary recognition and awards
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Stocked kitchen & Everytable Smartfridge
  • Dog-friendly HQ office - we love our fur babies! Check us out on Instagram @dogsofgumgum
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations
  • Virtual monthly team bonding events

Career & Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/ health / person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation
  • Stride - our company council committee to share learnings, give updates and provide feedback to the company regarding initiatives and discussions around diversity, inclusion and equity.

Our Values

ThoughtfulWe listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external)

AgilityWe are quick, nimble, and change direction gracefully, while maintaining control.

GritWe bring energy and perseverance to everything we do.

Our Culture...

GumGum recently earned LA's Best Places to Work Award in 2021 by BuiltInLA, and Inc. Magazine's Best Places to Work in 2020 and it's no surprise why. With company-sponsored social hours, annual holiday celebrations and on-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed. Check us out on Instagram: @gumgum

Keywords: GumGum, New York , Account Director, Other , New York, New York

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