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Paid Media Specialist

Company: DoubleVerify, Inc
Location: New York
Posted on: June 12, 2021

Job Description:

Paid Media Specialist, New York

Who we are

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV's mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV's technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

What you'll do

The Paid Media Specialist is responsible for the day-to-day management of paid and organic digital marketing campaigns which can include paid search, display and social advertising strategies. The Paid Media Specialist will help drive growth and success for DoubleVerify on digital platforms.

  • Developing and executing multi-channel paid digital strategies that drive results, reach defined KPIs and boost revenue
  • Defining and managing budgets and media buying programs
  • Defining important metrics for paid media performance.
  • Measuring, tracking and analyzing all KPIs
  • Handling detailed campaign reporting on all metrics, and presenting weekly and monthly reports
  • Daily reviews of all campaigns for performance and optimizations
  • Staying up to date with latest paid media best practices and technologies.
  • Working in and delegating multidisciplinary teams with copywriters and designers.
  • Actively researching and collecting data to help inform paid media strategies moving forward.
  • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
  • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
  • Set up Conversion Tracking & Retargeting Pixels
  • Working with Agency to execute organic social campaigns.
  • DSP experience preferably with AppNexus (Xandr), Centro or Amazon

Who you are

  • 3+ years executing paid media campaigns
  • Excellent written and verbal communications skills
  • Highly proficient in Excel and PowerPoint
  • Data and performance-driven
  • Google AdWords Certified a plus
  • Google Analytics Certified a plus
  • Adobe Creative Cloud experience a plus
  • DSP experience preferably with AppNexus (Xandr), Centro or Amazon
  • Experience managing online media products and technologies such as experience with creative trafficking, campaign management, or ad serving.
  • Self-motivated, independent thinker and a team player, who will hit the ground running.
  • Proven ability to handle multiple deliverables with tight deadlines, manage competing priorities, and consistently perform in high-pressure environments.
  • Organized with a rigorous attention to detail, drive for excellence, and a positive "can-do" approach.

Keywords: DoubleVerify, Inc, New York , Paid Media Specialist, Other , New York, New York

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