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The Residency - Strategy

Company: FCB Global
Location: New York City
Posted on: June 12, 2021

Job Description:

Program Overview

Are you an advertising creative genius, account wizard, strategic guru or integrated production prodigy? If you are, and have ever considered the possibility of growing your career in healthcare advertising, then The FCB Health Network and The Residency are looking for you!

Of all of the changes that have happened in the world recently, one of the most amazing has been how people relate to healthcare. A year ago, who would have known what a phase three trial is? Today, everyone is an expert.

That's what The Residency is all about, de-mystifying and teaching the business of healthcare advertising to all new hires coming from non-healthcare fields, in an exclusive 8-week program.

The Residency is a carefully crafted program for new employees who are making the transition from general advertising to healthcare advertising. The program focuses on fundamental pharmaceutical advertising principles and practices to ensure our new hires come up to speed as quickly and thoroughly as possible while reassuring them that they can continue to learn and grow within the agency for years to come.

Who is an ideal candidate for the Residency?

Candidates coming from generalorconsumer advertising and are at the mid-level in their careers. More specifically,2-7 years of experience in either the Creative, Strategy or Account Management departments.

What doparticipants gain?

  • Anunderstanding of our business and how healthcare advertising workswithin the FCB Health Network

  • A supportive network of other people from similar work backgrounds.

  • Exposure to the Network's leadership team through informal conversations and panels.

  • Getting to know a series of expertsfrom across the various disciplines who can act as key contacts moving forwardto answer questions and help make connections.

ESSENTIAL FUNCTIONS

Brand Planning

  • Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained

New Business

  • Conduct physician interviews, craft the story, present at new business pitched

Workshop Facilitation

  • Facilitate internal workshops and client workshops.

JOB DUTIES & RESPONSIBILITIES

  • Demonstrate understanding of pharmaceutical brand marketing and promotional strategy Demonstrate understanding of the strategic process - and required milestones/steps Customer insight mining skills; designing, conducting and analyzing research Serve as consultant for clients on qual/quant research design, methodology and results Strategic leadership on all aspects of existing business on multiple, small accounts Strategic support on all aspects of existing business on large, integrated accounts Lead brand and creative strategy development (e.g. positioning, targeting, creative brief) Strategic leadership on all aspects of new business pitch preparation Crafts well written insight/strategy presentations for new/existing business; ability to analyze, crystalize and story-tell New business pitch attendance; demonstrates strong oral communication and presentation skills Lead the design and facilitation of client workshops (e.g. positioning workshops)Showcase strategic value to internal team members and clients Strong multi-tasking, time management and organizational skills

EDUCATION DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelors Required Bachelors Marketing, Strategic Planning, Psychology, Copywriting or Sociology Preferred

LICENSES & CERTIFICATIONS

  • N/A

EXPERIENCE MIN YEARS AREA OF EXPERIENCE REQUIRED/PREFERRED 3-7 years Preferred

KNOWLEDGE & SKILLS

  • Proficiency in Microsoft Word, Excel, PowerPoint
  • Social Listening

COMPETENCIES

  • Ability to interact professionally with clients and demonstrates client focused approach to service their needs
  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
  • Ability to establish an effective demeanor and communication to influence one's point of view
  • Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Keywords: FCB Global, New York , The Residency - Strategy, Other , New York City, New York

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