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Director of Audience Strategy

Company: PUBLICIS GROUPE SA
Location: New York
Posted on: June 12, 2021

Job Description:

Job Description

Epsilon, AdAge's #1 Ranked U.S. Agency, is seeking a dynamic Director, Audience Strategy to work with Fortune 500 clients on strategy development leveraging audience data, customer insights, omni-channel experience, data capture and activation strategies, reporting, analytical projects and research.

The ideal candidate will:

  • Be a strong consulting and delivery partner working on complex issues for enterprise and brand level clients
  • Play a key team role to:
  • Craft and optimize development and implementation of audience curation and management for media and data-driven advertising
  • Design digital advertising and media strategies inclusive of data capture and activation workflow across the customer journey (media, client-owned properties, e-commerce/e-retail, social media, CRM, loyalty and offline)

  • Help clients think holistically for how data and technology can best support brand media and digital campaign goals
  • Uncover performance trends and unlock opportunities for improvement through recommended enhancements and plans.

Key Responsibilities:

  • Audience development and digital marketing strategies: work with clients and internal teams to develop:
  • Definition of brand addressable audiences and campaign specific target variation
  • Data assessments and recommendations regarding available 1P, 2P and 3P data
  • Campaign and brand specific data acquisition and progressive profiling strategies emphasizing first party data capture and activation across channels

  • Strategic marketing planning roadmaps
  • Assess and recommend audience development and digital experience constructs, and communication strategies
  • Map existing and design new advertising and digital experiences based on data, insights and marketing technology capabilities

  • Market insights and performance
  • Provide actionable data-driven customer and market insights to design, develop, and deploy relevant CPG data-driven marketing strategies
  • Data-driven audience, media, digital program market research and competitive assessments
  • Work with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirements
  • Implement effective test plans and learning agendas
  • Quickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagements

  • Client interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are a must. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.

Experience & Education:

  • A minimum of 5 years of relevant professional experience
  • Primary experience in audience development, data driven marketing and/or digital marketing
  • Experience in consultative client engagements
  • Experience designing, building and leading audience and media-first marketing initiatives and campaigns
  • Experience with CDP's and audience platforms for onboarding and strategic use (i.e. Treasure Data, Salesforce Marketing Cloud, Krux, Adobe Experience Manager, etc.)
  • CPG experience
  • Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
  • Ability to manage multiple high-priority projects in a fast-paced setting
  • Bachelors Degree required

Keywords: PUBLICIS GROUPE SA, New York , Director of Audience Strategy, Other , New York, New York

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