Product Marketing Specialist (multiple openings)
Location: New York
Posted on: June 12, 2021
Truveris is a leading digital health company focused on
delivering truth and clarity in pharmacy. Truveris' proprietary
technology, coupled with deep pharmacy expertise, helps to build a
more efficient market that maximizes choice, accessibility and
prescription drug affordability. Our solutions provide the insight
and knowledge to help people lead healthier and more productive
lives. For more information on our solutions, visit
The Product Marketing Specialist will join our high-performing
market development team. The team is responsible for developing and
executing a broad set of efforts across the organization and
partner networks to advance demand generation, client acquisition
and retention strategies that drive scalable, repeatable, and
As part of either the Payer or Life Sciences team, the product
marketing specialist role will report to the market development
manager and is responsible for crafting product messaging,
understanding key industry trends, analyzing the competitive
landscape, defining campaign OKRs, launching new products and
coordinating content creation. Your focus will be to translate a
deep understanding of external market dynamics to define,
prioritize, develop, coordinate, and track marketing campaigns that
resonate with our key accounts and buyer segments.
The ideal candidate will have a broad marketing skill set,
combined with the character to be flexible, curious, thoughtful,
and nimble. The successful candidate will also possess a strong
desire and ability to spearhead new programs and continually seek
opportunities to improve our market development efforts.
100% remote position. Preferred candidates will be based in the
US/ Eastern Standard Time Zone #LI-Remote
- Define and implement inbound- and account-based marketing
programs that drive new client acquisition and encourage on-going
engagement with clear product positioning and launch
- Oversee, measure, and optimize integrated campaigns that
support product awareness, lead generation and audience engagement
- Lead the go-to-market activities for upcoming product launches
by building out marketing materials and strategic promotional
- Partner across marketing, product, sales, and sales ops groups
to drive cross-functional, cross-channel marketing efforts to meet
the growth objectives associated with ongoing product and
- Be the pulse of the market through research, analysis,
qualitative feedback, and direct engagement with various internal
and external stakeholders to validate our solutions against
- Collaborate on developing training and enablement content for
our sales and customer success teams, as well as our expanding
- BA/BS degree is required.
- Minimum 2 years of product marketing or growth marketing
experience in a technology company. B2B Experience at a marketplace
technology company is a plus.
- Excellent verbal and written communication skills. Experience
in originating and executing marketing campaigns is a plus.
- Ability to distill complex, technical information into easily
digestible marketing content.
- Efficient, highly productive multi-tasker; ability to thrive in
a fast-paced, rapidly changing, "get it done" environment. Willing
to learn new, exciting things and propose new ideas.
- Proven success collaborating with cross-functional teams and
executing high impact go-to-market campaigns.
- Superior project management skills: results focused with superb
execution and follow-through; highly detail oriented.
- Exposure to any data or analytics training, go to market
launches or any coding languages a plus.
Truveris provides equal employment opportunities to all
employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race,
color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by
federal, state or local laws.
This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination,
layoff, recall, transfer, leaves of absence, compensation and
Keywords: Truveris, New York , Product Marketing Specialist (multiple openings), Other , New York, New York
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