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Director PR, Lifestyle

Company: Authentic Brands Group
Location: New York
Posted on: June 12, 2021

Job Description:

Who We Are

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media.


You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands!

What You'll Do

As the Director PR, Lifestyle you'll help manage development and implementation of integrated corporate and brand communication strategies that drive relevancy and growth on a global scale. Reporting directly to the Vice President, PR and Corporate Communications, you'll be collaborating with a world-class team to develop and execute integrated communication strategies that drive relevancy and growth for ABG's Lifestyle portfolio, which includes globally renowned brands Brooks Brothers, Nautica, Juicy Couture, Judith Leiber, Herve Leger, Nine West, Vince Camuto, Volcom, Spyder, Prince and more.

What you'll be working on

  • Lead the development and execution of integrated PR and communication strategies for ABG's Lifestyle brands in collaboration with Marketing, Brand and external partners
  • Leverage strong editorial relationships to secure impactful media stories that appear in top-tier fashion, home and lifestyle outlets
  • Spearhead the next phase of ABG's Style Studio, a currently LA-based interactive showroom space where media, stylists, creators and costume designers engage with our brands
  • Cultivate media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
  • Draft and distribute press releases, media alerts and pitches to target editors and journalists, and execute seasonal media events
  • Utilize MuckRack to Monitor, recap and report press coverage
  • Work in conjunction with ABG's Corporate team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world.

Must Haves

  • A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand goals
  • Ability to prioritize and meet daily, weekly and season deadlines for Fashion brands
  • 8+ years of experience working in PR or a related field, preferably in the fashion or consumer product industry - experience working with celebrities and talent is a PLUS
  • Strong editorial relationships across fashion, entertainment and women's lifestyle
  • Excellent communication skills - both writing and speaking
  • Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
  • Enthusiasm for fashion, retail, entertainment and pop culture
  • International and retail experience are a PLUS
  • Proficiency in MS Office (Word, Excel, PowerPoint) - Keynote skills are a PLUS

Keywords: Authentic Brands Group, New York , Director PR, Lifestyle, Other , New York, New York

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