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Senior Associate, Programmatic

Company: GroupM
Location: New York
Posted on: June 12, 2021

Job Description:

ABOUT THE ROLE:

The Senior Associate will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role you'll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry-level team members.

OVERVIEW:

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our client's overall marketing objectives.

YOUR IMPACT:

  • Implement client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
  • Manage campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Own operational tasks including budget management, billing and campaign creative trafficking
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools
  • Manage the day to day responsibilities and QAing the work of entry-level direct reports
  • Help to train and onboard entry-level members of the team

YOUR QUALIFICATIONS:

  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred
  • Familiarity with key programmatic or digital media platforms
  • Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus

Company Overview

Get all the benefits of working with Fortune 1,000 clients in a dynamic and open environment where we take pride in what we do. We are looking for smart, hardworking professionals to drive business results as a member of the GroupM family.

GroupM is a WPP company. WPP is the world leader in marketing communications services, with 158,000 employees around the globe. Within WPP, GroupM is the consolidated media investment management operation and parent company to world-famous media agencies.

The work environment is an upbeat, positive, and comfortable one that cultivates creativity and innovation. We have offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, and Seattle.

We are an equal opportunity employer

It is the policy of GroupM and its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

Keywords: GroupM, New York , Senior Associate, Programmatic, Other , New York, New York

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