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Programmatic Account Specialist

Company: Clear Channel Outdoor
Location: New York
Posted on: June 12, 2021

Job Description:

Current employees and contingent workers click here to apply and search by the Job Posting Title.

Clear Channel Outdoor

Job Summary:

The Programmatic Account Specialist is responsible for supporting the day-to-day post-sale activity as a part of Clear Channel Outdoor's industry-leading programmatic approach, across our roadside & airport inventory footprints. This role interfaces closely with the technology, ad operations, data & analytics, sales and sales support teams, and ensures that programmatic campaign spend is delivered effectively & at scale to help our team continue the growth track we're on.

Job Responsibilities:

  • Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization and reporting.
  • Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc.
  • Provide swift programmatic trafficking support, to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals.
  • Support in the creation of project and campaign-level deliverables across internal and partner stakeholders.
  • Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level.
  • Understand all in-house & partner platform UIs and reporting functions; produce ad hoc reporting upon request.
  • Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues & troubleshooting, ad tagging, third party integrations, inventory and/or campaigns delivery discrepancies.
  • Actualize client spend in Salesforce.
  • Assist in updating CCO marketing materials
  • Other projects & duties as assigned.
  • Performs other duties as required.

Job Qualifications:

Education and Certifications

  • Bachelor's degree in Business, Marketing, Technology, or related field preferred or equivalent combination of education, training, or military experience.

Work Experience

  • One+ years working across functions in the media agency, publisher or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
  • One+ year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns is preferred.
  • Experience with OOH-specific ad tech like Vistar, Broadsign, etc. a plus

Skills

  • Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.)
  • Has an understanding of the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs
  • Fundamental understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Magnite.
  • Understand of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.)

Competencies

  • Results Focus: Taking a dynamic approach to work characterized by initiating decisions and actions. Concentrating on achieving the outcomes of a process or project while adhering to the overall strategy of the organization.
  • Problem Solving: Identifying problems and the solutions to them.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience and managing the logistical components of the presentation such as the location and technology.
  • Planning and Organizing: Reaching goals by making and following plans, setting and sticking to priorities and allocating resources effectively.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
  • Employee must have the ability to see written documents, computer screens and to adjust focus
  • This job is performed in a temperature-controlled office environment

Location

New York, NY: 99 Park Avenue, 2nd Floor, 10016

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Our organization participates in E-Verify. Click here to learn about E-Verify.

Current employees and contingent workers click here to apply and search by the Job Posting Title.

Keywords: Clear Channel Outdoor, New York , Programmatic Account Specialist, Other , New York, New York

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