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Conversion Rate Optimization Manager

Company: Crain Communications
Location: New York
Posted on: June 12, 2021

Job Description:


As the CRO Manager, you will help drive conversions by building and implementing on-site tests to validate hypotheses and optimize the user experience. Reporting to the Sr. Director of Marketing Optimization and Analytics, you will help implement the CRO strategy across all Crain brand websites with the goal of increasing subscriptions and user engagement. This role requires experience with online, consumer-facing properties and a strong familiarity with analytics and on-site testing tools to leverage insights into actionable plans to increase revenue.


  • Develop, build, QA, and implement on-site tests to optimize conversions.
  • Serve as a liaison across brands to evaluate, prioritize, develop, and execute on-site tests
  • Leverage website data and brand goals to create and maintain a list of testing priorities.
  • Work with the CRO team to deliver a quarterly plan for continual testing and enhancements to the user experience that drives improvements in KPIs.
  • Analyze results to identify insights and recommendations and effectively communicate these findings to stakeholders
  • Collaborate with partners in Marketing to optimize conversions across all marketing efforts
  • Participate in or lead weekly progress meetings to update stakeholders on current projects and deliverables
  • Assist in user-testing and research projects to understand user journeys and leverage insights to improve conversion rates and other KPIs

Basic Qualifications

  • Bachelor's degree in Business, an analytics field, or equivalent
  • 3-5 years experience running experiments to optimize websites and marketing campaigns
  • Proficiency with on-site testing platforms (Adobe Target, Optimizely, Piano) to setup, launch, develop experiments
  • Strong familiarity with web analytics and measurement tools (Adobe Analytics, Google Analytics)
  • Experience with heat map analysis, user testing, and other CRO technologies
  • Understanding of customer experience levers that drive online engagement and conversion
  • Self-motivated with critical attention to details and deadlines


  • Knowledge of and experience with UX design principles
  • Experience in data visualization/reporting
  • Experience with website development (HTML/CSS, JavaScript)

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Visit us at


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Crain Communications, New York , Conversion Rate Optimization Manager, Other , New York, New York

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