Digital Marketing Specialist
Company: Unassigned/Prospective Account
Location: New York
Posted on: September 16, 2021
Help drive all website and digital content optimization
effortsacross the boardto improve conversion rate, user experience
and SEO; focus on site navigation optimizations to ensure
consistency with messaging on site (content) and creative messaging
(ads) for digital marketing efforts.
Develop and optimize paid digital marketing campaigns utilizing
Google Ads, Bing Ads, Facebook, YouTube, and other digital
Measures andreports performance of digital marketing campaigns and
assess against goals.
Edit, deploy, and evaluate recurring email, content and
lead-generation campaigns and workflows to increase business growth
and revenue across theboard.
Research the market, analyze trends/website analytics and campaign
reporting to propose customer acquisition optimizations and
actionable insights across the websites that will be useful to
advertisers, clients, and day to day stakeholders.
Responsible for setting up and managing Digital Marketing Lead
Generation Campaigns in Salesforce.
Use strategic digital marketing efforts to recruit, nurture and
convert new customers.
Design digital marketing creative assets, including emails, banner
ads, and infographics on an as needed basis.
Intermediary SEO skills with working knowledge of popular SEO
Strong project management skills, with ability to juggle multiple
projects while still working effectively.
Ability to set priorities, meet deadlines, and work
Close attention to detail,i.e.,near perfect grammar and strong
Proven ability to generate creative ideas that attract attention on
Basic-intermediate coding skills- preferred.
SEO and SEM campaign tools (GoogleAdWords, Google Analytics, and
Google Tag Manager), Content management system (WordPress
experience a plus)
Education and Experience:
SEM/SEO/CRO: 2 years (Required)
Marketing automation, email automation and Salesforce Cloud
Experience: 2 years (Required)
Online advertising: 2 years (Preferred)
Keywords: Unassigned/Prospective Account, New York , Digital Marketing Specialist, Other , New York, New York
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